Pacific Life Insurance Company - Best Product Sales Video

Company: Pacific Life Insurance Company
Company Description: Pacific Life has helped clients achieve their life goals for more than 150 years through strength, performance, and trust. When challenges arise, clients have confidence that Pacific Life has their best interest at heart. Our innovative solutions for retirement and life insurance protection have helped generations of families and businesses continue filling their tomorrow with moments that matter.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Product Sales

Nomination Title: Income Choices for Retirement

The date on which this nominated production was first distributed or otherwise made public: January 19, 2021

We want to make it easier for financial professionals to find the right annuities for their clients. As part of theongoing campaign for our new variable annuity product, Pacific Choice Income, this video recognizes the desire of financial professionals to providethe retirements their clientswant and deserve. It appeals to freedom—the freedom of the financial professional to give clients tailored service, and the freedom of clients to choose the right retirement experience for themselves. Engaging, hand-drawn animation explains the flexibility of Pacific Choice Income with one of two optional benefits: Enhanced Income Select 2 for clients who want to maximize flexibility and income, and Future Income Generator for clients who want steady, reliable, and protected lifetime income.

In the first month since its release, this video has been shared by wholesalers with over 2800 financial professionals, and it has proven to be a valuable resource for the larger campaign. It also serves as the focal point of our redesigned Pacific Choice Income landing page, drives interest and engagement with the rest of the website, and encourages higher form-submission rates. As the campaign is ongoing, we await more detailed insights about the video’s overall efficacy.