Company: Otter PR, St. Petersburg, FL
Company Description: Otter PR is a fast-growing, innovative, and creative company building thought leaders and businesses. As one of the top 100 PR agencies in the nation, Otter PR brings fresh content and perspectives to the table. They’ve been featured in Yahoo Finance, Forbes, Entrepreneur, and so many more. Otter PR has received many accolades, including Clutch #1 PR firm, and G2 #1 PR firm.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing & Public Relations - Small
 Nomination Title: Otter PR for Company of the Year – Advertising, Marketing & Public Relations – Small
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2023, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
N/A
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 168 words used.
Founded in 2020 amid the COVID-19 pandemic, Otter PR overcame numerous obstacles to achieve its vision of making public relations accessible and effective for businesses of all sizes. The company has since grown from a small operation to a multi-million-dollar media agency in just a few short years, offering innovative services that blend traditional PR practices with cutting-edge digital marketing strategies.
Otter PR consistently ranks as a leader in the public relations field, earning the #1 spot on platforms like Clutch, G2, and UpCity. The firm’s accolades include the ClickFunnels 2 Comma Club X Award, past Stevie awards, and recognition as one of the fastest-growing privately held businesses on the 2024 Inc. Regionals and Inc 5000 list. With a client retention rate significantly above industry averages, Otter PR's team focuses on delivering exceptional results through strategic media placements, reputation management, and creative campaigns. Their services cater to startups, thought leaders, and established brands alike, offering a scalable model that matches the needs of all types of modern businesses.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 164 words used.
In 2023, Otter PR continued its remarkable growth, achieving exciting milestones in client success and industry recognition. The agency secured a 26.7% growth rate in 2023. February 2023 marked the highest sales month in company history.
Otter PR expanded its service offerings, including media buying, social media management, and enterprise solutions, attracting high-profile clients like The Melting Pot and the Anheuser-Busch family. The firm also strengthened its internal operations by increasing its reserves to three times the industry standard, providing a solid foundation for stability and growth even in an unpredictable market.
The company’s achievements were recognized with numerous awards: Gator 100 (#4), Inc. 5000, UpCity’s Excellence Awards, and the ClickFunnels 2 Comma Club X Award. In addition, Otter PR was ranked among the top five PR firms on G2, Clutch, and UpCity. The firm also placed in the Comparably top 5% for diversity.
Internally, the company prioritized employee satisfaction by improving wages, benefits, and development programs, resulting in record-breaking client retention rates.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 203 words used.
Otter PR’s achievements since 2023 stand out due to the company's ability to outpace industry norms in growth, innovation, and client retention. While the public relations industry typically sees an annual growth rate of 5-6%, Otter PR achieved an impressive 26.7% growth, setting a new benchmark for its competitors. This level of success is further amplified by its consistent ranking as a top PR firm across multiple platforms, including Clutch and G2, where few firms sustain #1 rankings year after year.
The expansion of service offerings in media buying and enterprise solutions has allowed Otter PR to distinguish itself from other agencies, particularly in attracting high-profile clients and generating measurable ROI for them.
Additionally, Otter PR's ability to triple its reserves demonstrates financial acumen and resilience, enabling the firm to adapt to market challenges with confidence. This focus on stability is complemented by the company’s prioritization of employee satisfaction, as evidenced by unparalleled client retention rates and recognition for workplace diversity.
These achievements distinguish Otter PR from other PR firms and highlight the company’s impressive growth over the years. By consistently delivering outstanding results and simultaneously maintaining a supportive workplace culture, Otter PR has set itself apart in the public relations industry.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 217 words used.
Case Studies:
Charette: https://otterpr.com/case/charette-cosmetics-paul-charette/
Vijay Marolia: https://otterpr.com/case/vijay-marolia-regal-point-capital-solutions/
SkillFusion: https://otterpr.com/case/rue-phillips-skillfusion/
The attached case studies provide concrete examples of Otter PR’s impact and expertise, demonstrating the firm’s ability to deliver transformative results for its clients.
- Charette Cosmetics (Paul Charette): This case study shows how Otter PR helped elevate Charette Cosmetics’s brand visibility, securing high-profile media placements that positioned the company as a leader in the skincare industry. The campaign led to a surge in brand awareness, establishing credibility and trust among its target audience.
- Regal Point Capital Solutions (Vijay Marolia): Otter PR’s strategic media outreach helped Regal Point Capital Solutions attract attention to its investment strategies. By positioning Vijay Marolia as a thought leader in the financial industry, Otter PR amplified the company’s reputation and expanded its reach to a broader audience.
- Skillfusion (Rue Phillips): In this case, Otter PR effectively spotlighted Skillfusion’s innovative approach to cybersecurity. Through personalized PR campaigns, the company secured coverage in influential media outlets, helping it stand out in a competitive field and build trust with potential clients.
These case studies illustrate how Otter PR’s tailored strategies and innovative approaches consistently drive measurable results. The firm’s ability to strengthen brand visibility and position clients as industry leaders highlights its adaptability and success in navigating a constantly evolving market.
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