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Company: Other World Computing
Company Description: OWC is a US-based manufacturer of storage and expansion products for creative professionals. From production-grade SSDs and external hard drives to expansion products and enterprise storage, OWC delivers workflow solutions perfectly tailored for any project. With campuses in Illinois, Texas and Nevada, OWC is committed to constant innovation, exemplary customer service, and American design.
Nomination Category: New Product & Service Categories
 Nomination Sub Category: Consumer Electronics
Nomination Title: OWC Atlas S Pro SD Media Card
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The OWC Atlas S Pro SD Media Card is a brand-new product, released on January 4, 2022.
https://www.prnewswire.com/news-releases/owc-announces-atlas-pro-series-media-card-storage-and-reader-for-photographers-videographers-and-content-creators-301453348.html
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 313 words used.
The OWC Atlas S Pro (https://eshop.macsales.com/shop/owc-atlas-s-pro-sd-cards) is an SD (Secure Digital) card, a type of removable memory card used to read and write large quantities of data in a wide variety of mobile electronics, cameras, smart devices, and more.
These UHS-II V90 SD media cards deliver consistently smooth performance for up to 8K video capture for incredibly detailed high-resolution photos, and awe-inspiring burst photo modes, so you’ll never have to worry about dropped frames, missing a crucial shot, or your camera freezing up.
Whether you’re an aspiring social media influencer, visual arts hobbyist, drone pilot, or accomplished creative professional, the OWC Atlas S Pro will supercharge your SD media card-based projects, allowing users to transition from capture to ingest with maximum efficiency.
At the heart of each OWC Atlas S Pro card lies advanced pseudo Single-Level Cell (pSLC) flash memory. This near enterprise-grade feature offers up to 10X higher memory endurance than common SD cards to protect your irreplaceable shots and footage.
Most V90 SD cards are 260MB/s write speed or slower. The OWC Atas S Pro, in real-world tests, comes in at 277MB/s write speed and up to 290MB/s read speed, consistent performance over the card’s entire capacity. Start fast. Finish fast. No worries. That’s the Atlas S Pro difference
• ADVANCED
Utilizes pSLC (Pseudo-Single Level Cell) technology to provide consistent leading-edge performance, endurance, and reliability
• SUPPORTIVE
Fully compatible with wide variety of DSLR, mirrorless, 360-degree, VR, and cinema cameras
• EFFICIENT
Fast write speeds let you offload data to computer for immediate file access and quicker post-production
• FLEXIBLE
Backwards compatible with UHS-I SD devices and readers
• TOUGH
Impact, bend, shock, ESD, UV ray, and x-ray resistant
• WORRY-FREE
Up to 5-Year OWC Limited Warranty
Pricing & Availability: The OWC Atlas S Pro is avaiable on MacSales.com https://eshop.macsales.com ) starting at $39.00
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 285 words used.
With two major awards at CES 2022, the Atlas S Pro Card has exceeded our expectations, especially given that we are new to this specific category of storage cards.
MacSales.com Online Customer reviews:
"Lots of memory, and fast. Great for photos in camara. I would recommend this product to a friend!” Dec, 27 2021
“Great price, great card. Finally, a card with great reliability! Same speed as the top Sony and Sandisk, but maybe 10X more reliable!!! At half the price! Should have bought more!I would recommend this product to a friend!” Dec, 20 2021
• AWARD: OWC Named as TechRadar Pro Picks Award Winner at CES 2022
Tech leader wins TechRadar Pro Picks Award for OWC Atlas Series Media Cards
https://www.prnewswire.com/news-releases/owc-named-as-techradar-pro-picks-award-winner-at-ces-2022-301468570.html
• AWARD: OWC Named as Videomaker’s Best Storage Media Award Winner at CES 2022
https://www.videomaker.com/news/ces-2022-new-owc-atlas-series-cards-delivers-fast-video-storage/
• NEWS COVERAGE: OWC unveils professional Atlas Pro Series media card storage and reader
https://www.zdnet.com/article/owc-unveils-professional-atlas-pro-series-media-card-storage-and-reader/
• NEWS COVERAGE: OWC's Atlas Pro memory card and reader range aims at content creators
https://appleinsider.com/articles/22/01/04/owcs-atlas-pro-memory-card-and-reader-range-aims-at-content-creators
• NEWS COVERAGE: OWC UNVEILS ATLAS PRO MEDIA CARDS AND CFEXPRESS READER
https://www.amateurphotographer.co.uk/latest/photo-news/owc-unveils-atlas-pro-media-cards-and-cfexpress-reader-158907
• NEWS COVERAGE: OWC announces Atlas Pro series of SD cards, CFexpress Type B cards and an ultra-compact Thunderbolt CFX reader
https://www.imaging-resource.com/news/2022/01/04/owc-announces-atlas-pro-series-sd-cards-cfexpress-type-b-cards-and-reader
• NEWS COVERAGE: OWC Atlas Pro flash storage solutions try to keep up with 8K trends
https://www.slashgear.com/owc-atlas-pro-flash-storage-solutions-try-to-keep-up-with-8k-trends-06706110/
• NEWS COVERAGE: CES 2022: OWC Expands Atlas Series with CFexpress Offerings
https://www.anandtech.com/show/17176/owc-expands-atlas-series-with-cfexpress-offerings
• NEWS COVERAGE: OWC Announces Atlas Pro Series Media Card Storage and Reader for Photographers, Videographers, and Content Creators
https://www.techpowerup.com/290515/owc-announces-atlas-pro-series-media-card-storage-and-reader-for-photographers-videographers-and-content-creators
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 14 words used.
YouTube:
Introducing the Atlas S Pro
Jan. 22, 2022
https://www.youtube.com/watch?v=sjOjNxc9320
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