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Company: OnBoard, Indianapolis, IN
Nomination Submitted by: OnBoard
Company Description: OnBoard is the 1st board intelligence platform, a deliberate evolution of what board management software can offer. We drive visionary leadership with elegant technology that frees boards and leadership teams to make better decisions and pursue bold action. Our platform addresses real-world needs and reduces complexity so boards can work smarter, move faster, and achieve more.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Computer Software - Medium
 Nomination Title: OnBoard
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 145 words used.
Prior to 2021, OnBoard operated as a bootstrapped, self-funded organization for nearly two decades. Founded as Passageways in 2003 in a Purdue University dorm room, the company’s first product, OnSemble, an employee intranet collaboration platform found success quickly, creating a steady rate of profitable and self-funded growth. When customers asked for a similar solution for board meetings, the company launched OnBoard in 2011, which delivered even greater success in product-market fit and customer satisfaction.
For OnBoard, like every organization, 2021 represented a tremendous continuing headwind due to the ongoing pandemic. But despite the challenges, OnBoard thrived, grew, and scaled like never before.
OnBoard’s tremendously successful growth at scale, its notable accomplishments throughout 2021, and its continued positive impact in its respective communities – including central Indiana – are all strong reasons for OnBoard to be named the ABA Stevie Awards' Company of the Year honoree.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 230 words used.
OnBoard’s first notable accomplishment in 2021 was a strategic repositioning of its brand, redefining OnBoard as the primary brand. Previously, OnBoard remained a product-oriented brand under the Passageways parent-company umbrella.
Shortly after the brand launch, OnBoard acquired revenue growth leader Kevin Donovan as its first Chief Revenue Officer. Donovan joined co-founder and CEO Paroon Chadha and CMO Rob Kunzler (a late 2020 executive leadership acquisition) in the C-Suite.
In June 2021, OnBoard secured a $100 million investment from private equity group JMI Equity, a leader in enterprise software growth. This investment, one of the largest in the Indiana tech community’s history, made it possible for OnBoard to take the organization to new levels of non-linear growth. JMI’s due diligence revealed a key reason for its bet on OnBoard in particular: A track record of continual success, solid financial fundamentals, and a growth plan designed and executed around long-term success.
JMI’s investment hypothesis described another factor to OnBoard’s success: as the leader in a category described as “one of the few horizontal software product plays.” Board management solutions have a large total addressable market, as board-led organizations exist across geographies and industries.
A month after announcing the JMI investment, OnBoard acquired a
Toronto-based public meeting software maker, eScribe. This acquisition expanded OnBoard’s product line to including public meeting software and offers new growth opportunities for continued revenue expansion into Canada.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 197 words used.
OnBoard is the highest-rated and most easy-to-use board management platform available today, according to G2, a user-based software review site. OnBoard is also proud to have an NPS of 79 among business decision-maker users (directors and administrators, nearly double that of the next-closest legacy provider. OnBoard also enjoys 10 times the number of app reviews in the iTunes App Store, and the highest rating among all iTunes board management apps available.
As part of OnBoard’s continual scale-up efforts, the product management team achieved the following in 2021:
We launched the new, and improved, “Brand Experience” touching every piece of the OnBoard solution.
We tripled the size of OnBoard’s product management team, adding a lot of new value to our company and customers.
We launched the following new capabilities in the OnBoard board intelligence platform:
• Calendar View
• Calendar Integration
• Meeting Minutes
• Single Sign-On
• Skills Tracking
• Assessments
We completed a comprehensive design concept project to rethink several key areas focused on improving the first-time experience for both administrators and board members, including the following concepts
• User Needs Assessments (administrators and board members)
• Smart Dashboard
• Simplified Meeting Creation
• Account Creation
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 241 words used.
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Achieved 50% new ARR growth year over year, finalizing 2021 with more than 3,000 customers in 32 countries and supporting more than 12,000 boards and committees
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Retained more than 99% of all existing customers with an NPS of 67
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Designated as the category leader for board management software by user review sites G2 and Capterra
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Hired the organization’s first Chief Revenue Officer
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Hired 113 new Pathfinders (the name given to all OnBoard employees) in 2021, effectively doubling the size of its workforce
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Launched a Corporate Social Responsibility committee and donated more than 800 hours of volunteer time to our communities as part of OnBoard’s commitment to Pledge 1%, including volunteer service at Conner Prairie, School on Wheels, and Gleaner’s Food Bank, among others
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Donated $15,000 to nonprofits as part of its annual giving campaign
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Expanded its global operations by doubling headcount at its London-based office
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Expanded international reach to include more than 100 new customers in Australia
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Doubled revenue from international customers
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Named Mick Cobb as OnBoard’s first Chief Technology Officer and Doug Wilson as its first Chief Product Officer, rounding out the C-suite
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Hired senior executives including revenue growth veteran Gary Martini as Vice President of Sales, Cris Carpluk as Vice President of Customer Experience, and Anderson Ty as Vice President of International Sales
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Expanded its Indianapolis headquarters with a new office space with a capacity for more than 200 employees, more than double the previous location
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