Company: OgilvyEntertainment
Company Description: We are Ogilvy New York's entertainment marketing and branded content division.
Nomination Category: Video and Film Categories
Nomination Sub Category: Magazine Format

Nomination Title: DuPont Horizons Mini-Documentaries

The date on which this nominated production was first distributed or otherwise made public:

May 19, 2011

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

The Horizons Project emerged from the pressing need to address important challenges the world will face over the next decade. Proposing and ultimately forming a collaboration with the BBC, OgilvyEntertainment built a multi-platform marketing program designed to drive consideration and generate custom assets for the DuPont brand. As a major component of the campaign, twelve short films were created: the “Stories of Inclusive Innovation.” These two-minute documentaries highlight featured business units’ innovative collaborations with partners to address three important megatrends: food, energy, and protection. The stories of Inclusive Innovation have been viewed by roughly 30 million people worldwide.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: OgilvyEntertainment/New York

Client: DuPont
Creative Director: Otto Bell
Producers: Rachel Meritt, Andrew Fair, Doug Scott
Production Company/City: TwoFour/London