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obi

ABA08 Winner

 

Company: obi, Omaha, Nebraska
Company Description: Founded in 2002 by Mary Ann O'Brien, obi is an Omaha based marketing collective with global and local experience. obi's breadth of capabilities, which include strategy, creative, and execution, allow them to create marketing solutions, not just ads.
Nomination Category: Advertising/Design Craft & Technique Categories
Nomination Sub Category: Best Package Design

Nomination Title: ViewSonic Display Packaging

    The date on which this nominated package design was first distributed in the U.S.:

        October 2007

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

        http://thestevies.com/ABA08Attachments/obi_stevies_view.pack.jpg
        http://thestevies.com/ABA08Attachments/obi_stevies_view.pack2.jpg
        http://thestevies.com/ABA08Attachments/obi_stevies_view.pack.pdf

        A display manufacturer long established in the professional channel, ViewSonic
        needed help launching its consumer line of LCD TVs. obi built a comprehensive
        go-to-market strategy for the Diamani Duo LCD TV in both traditional and
        unconventional retail spaces. We positioned the TV as a lifestyle solution,
        targeting consumers by their interests instead of their traditional demographic.
        That strategy resulted in a standout package design that pays homage to the
        existing brand, evolving key features such as the birds into contemporary design
        elements and a stylized feather motif.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        Agency/City - obi
        Creative Director - Shawn Bainbridge
        Art Director - Steve Gordon
        Designer - Tenniel Liu