Company: NYU Langone Medical Center
Company Description: NYU Langone Medical Center, a world- class, patient-centered, integrated, academic medical center, is one of the nation's premier centers for excellence in clinical care, biomedical research and medical education. NYULMC is composed of 4 hospitals: Tisch Hospital, Hospital for Joint Diseases, Hassenfeld Pediatric Center and Rusk Institute of Rehabilitation Medicine-plus NYU School of Medi
Nomination Category: Video Categories
Nomination Sub Category: Magazine Format

Nomination Title: Born in the Storm

The date on which this nominated production was first distributed or otherwise made public: October 28, 2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

This piece is intended to highlight the top-quality care of the OB/GYN staff at NYU Langone Medical Center, and provide access to an untold story from that dramatic night when patients were evacuated, as well as an update on how the family and baby are doing.

Our ultimate goal for this video was to develop a compelling narrative about the experience of a family who delivered a baby at NYU Langone during Hurricane Sandy – taking a look back at the positive moments of that fateful day, one year after the event occurred. The result was a three minute, forty-one second video posted on our website and YouTube channel, and teased on Facebook and Twitter.

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List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Francisco Aliwalas Cinamatograper, Director and Producer
Debbie Cohn, Sr. Director of Marketing, Advertising and Branding, NYU Langone Medical Center
Allyson Collins, Director, Digital, NYU Langone Medical Center
Allison Clair, Associate Director, Media