Nuveen Investments - Magazine Campaign
Company: Nuveen Investments
Company Description: Nuveen Investments is a premier, conservative asset management firm that develops, markets and distributes investment products and services for the affluent, high-net worth and institutional market segments. Nuveen Investments today markets its capabilities under four distinct brands - Nuveen, NWQ, Rittenhouse, and Symphony - and manages over $95 billion.
Nomination Category: Advertising
Nomination Sub Category: Best Magazine Ad Campaign
Nomination Title: "Smarter ways to be conservative." (Orange Vest/Deer/Wishful Thinking)
The date in 2003 on which this nominated campaign was first run, aired, or otherwise made public:
February 2003
Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):
1. Drive Nuveen's net income and total assets under management.
- For January - September, 2003, Nuveen's net income increased 13% over the
same period of 2002.
- During this same 2003 period, total assets under management increased
by $10.4 billion, or 13%.
- Both net income figures and assets under management for January -
September, 2003 represent record highs in Nuveen's 105-year history.2. Ensure the success of new exchange-traded funds launched throughout the
year.
- Three large ETFs were brought to market by Nuveen during the January -
September, 2003 period. These ETFs were hybrid funds representing a first in
their class for Nuveen and enabling Nuveen's market share to increase from 0%
to 14% of class.
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: Fallon Minneapolis
Client: Jeanne Enright, VP Advertising and Brand
Alan Brown, Chief Marketing Officer
Art Director: Scott O'Leary
Copywriter: Dean Buckhorn
Creative Director: Bruce Bildsten/Mike Gibbs
Print Producer: Erika Kreuser