Nu Skin Enterprises
![Winner](http://thestevies.com/images/ABA07_Winner_S.jpg)
Company: Nu Skin Enterprises, Inc., Provo, UT
Company Description: Nu Skin Enterprises, Inc. is a global direct selling company operating in 45 markets throughout Asia, the Americas and Europe. The company markets premium quality personal care products under the Nu Skin® brand, science-based nutritional supplements under the Pharmanex® brand, and technology based products and services under the Big Planet® brand.
Nomination Category: Company, Office & Product Awards Categories
Nomination Sub Category: Best Corporate Social Responsibility Program
Nomination Title: Nu Skin Enterprises' Nourish the Children Initiative
1. Tell the story about what this nominated company achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
The Issue: A World of Malnourished Children
Nu Skin Enterprises' mission is to be a force for good in the world -
particularly in the lives of children. Company management, employees and
distributors are troubled that over 5 million children around the world die
each year from malnutrition. Traditional methods to help feed the world's
children are clearly insufficient, so a new innovative solution has been
implemented by the company.
The Nourish the Children™ Solution
The Nourish the Children™ (NTC) initiative unites Nu Skin Enterprises with its
extensive worldwide distributor force in nourishing the world's hungry
children. To accomplish this mission, Nourish the Children™ combines company
product donations with voluntary product donations from Nu Skin Enterprises
distributors and customers throughout the world. Every donation reaches needy
children through a select group of reputable relief agencies, including Feed
the Children. The primary product donated is VitaMeal, a nutrient-dense food
scientifically formulated to meet the nutritional needs of malnourished
children. Mr. Lee Iacocca is Chairman of the NTC Advisory Board.
Improving Quality of Life: Nourish the Children™ Projects
Because of generous donations of VitaMeal, nearly 100,000 malnourished children
are receiving highly nutritious food everyday. This food is designed to help
brain development, support good health and reduce illness and diarrhea.
Children receiving VitaMeal donations include the following: children drawn to
school for a free meal in China and Southeast Asia, AIDS orphans in Malawi,
victims of disasters such as Hurricane Katrina, and the recent floods in
Indonesia and China.
VitaMeal Production
Supporting Local Enterprise Through the Nourish the Children™ Initiative:
Madilisto VitaMeal Plant, Africa
In response to the immense need for VitaMeal in Malawi - the third poorest
country in the world - Nu Skin Enterprises financed a locally-owned and
operated plant in November of 2004 that has provided both food and jobs to
people in Malawi. With the completion of the facility, the plant can now
produce enough food to nourish 75,000 children at a lower cost while providing
jobs for approximately 400 Malawian people.
The impact of the VitaMeal plant is now being leveraged as residents are being
taught fertilizing and irrigation techniques that will triple their annual crop
production. Because of the plant, farmers have a cash crop as well as a
subsistence crop.
Jixi VitaMeal Plant, China
The Jixi VitaMeal Plant in China began production in 2006, which makes it much
more efficient and less costly to provide VitaMeal to needy children in China,
Indonesia, North Korea, Thailand and the Philippines. The plant is now
producing about 1 million meals of VitaMeal a month.
Results
The results of the Nourish the Children™ initiative include the following:
o Since the initiative's start in 2002, more than 80 million meals have
been donated through Nourish the Children™.
o In 2006, approximately 31 million meals were donated, which is a 30
percent increase from meals donated during 2005.
o A plant in China is producing nearly 1 million meals of VitaMeal each
month.
o A plant in Malawi, Africa is producing nearly 2 million meals of
VitaMeal each month. Nu Skin Enterprises Chairman, Blake Roney, was recently
made the honorary chief of a Malawi village based on personal and company
assistance for the Malawi people.
o Thousands of distributors have become NTC Ambassadors since the
programs inception, meaning that they are responsible for nourishing 16
children every month.
o The company has a goal to surpass 100 million meals donated for
malnourished children by the end of 2007.
o Hundreds of thousands of VitaMeal meals were included in 23 semi-
truckloads sent to aid those affected by Hurricane Katrina by Feed the
Children.
o Distributors immediately responded to the Southeast Asia tsunami
disaster with donations of over 3 million meals sent directly to the devastated
victims.
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
NTC Brochure
http://www.nourishthechildren.com/ntc_corp/library/pdf/ntc_malnutrition_brochure.pdf
Click on link "How Nourish the Children Works" for video
http://www.nuskin.com/intercom/editorial.do?contentId=us.ntc.o.magazine.07
Click on Blake Roney and Steve Lund videos
http://www.nuskin.com/intercom/editorial.do?contentId=us.ntc.100.million.meals
Most recent report
http://www.nourishthechildren.com/ntc_corp/library/pdf/02-07_destination_report.pdf
Watch NTC Report 2006- Vol 1
http://www.nuskin.com/intercom/editorial.do?contentId=us.ntc.field.reports
Main NTC United States web site
http://www.nuskin.com/intercom/editorial.do?contentId=us.ntc.homepage&mktId=9000
http://thestevies.com/ABA07Attachments/DirectSellingNews.pdf
http://thestevies.com/ABA07Attachments/NuSkinAdFinalrev.pdf
3. Provide a brief (up to 100 words) biography about the leader of this nominated company:
Blake Roney is the Chairman of Nu Skin Enterprises. Blake was one of the
founders of the company and its President and CEO from its inception in 1984
until 1996, when he took on the Chairman position. Today Nu Skin Enterprises is
one of the largest direct selling companies in the world, and its products are
sold in more than 45 countries throughout the Americas, Europe and the Asia
Pacific region. The company's stock is publicly traded on the New York Stock
Exchange. Nu Skin Enterprises offers distinct business opportunities
specializing in consumer products and services sold through direct sales. Nu
Skin Enterprises markets personal care products, nutritional products and
technology products.
Blake Roney earned an academic degree in business finance from Brigham Young
University's Marriott School of Management in 1983. In 2004 Mr. Roney was
identified as one of the 100 Most Influential People in Utah by Utah Business
magazine. In 2003 he received an Honorary Doctorate of Humane Letters degree
from Salt Lake Community College. The father of eight children, he serves on
several community and university boards and is active in civic and church
organizations.