Company: Notified, New York, NY
Nomination Submitted by: ICR INC
Company Description: Notified is a globally trusted technology partner for investor relations, public relations and marketing professionals. Notified helps organizations effectively reach and engage customers, investors, employees and the media – from virtual events and webcasts, to earnings calls, IR websites, social listening, media engagement tools and regulatory and press release distribution via GlobeNewsire.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: PR Innovation of the Year
 Nomination Title: Notified Launches AI-Powered Press Release Generator
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated PR innovation since January 1 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe organization that created the nominated innovation: its history and past performance (up to 200 words):
Total 146 words used.
Notified is a globally trusted technology partner for public relations, investor relations, and marketing professionals–committed to making it easy for brands to create and share powerful stories with customers, investors, employees and the media. Securely and reliably delivering mission critical communications on behalf of more than one-third of the world’s 2,000 largest companies, Notified’s GlobeNewswire distributes press releases in 160 countries and 35 languages to help clients drive visibility among critical stakeholders. Since its founding in 1998, GlobeNewswire continues to be a critical and trusted communications tool across all industries, commended by customers as, “a very efficient solution that helps to increase the visibility of press releases, and that is also beneficial when it comes to SEO” (Julien, Head of Marketing & Communication, Mid-Market (51-1000 emp.)). Prioritizing industry-leading customer service and sustained innovation, Notified continues to prove its status as a leader in communications technology.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the nominated PR innovation since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 210 words used.
In March of 2023, Notified launched an AI-powered press release generator for GlobeNewswire–the first generative AI tool for press release creation offered by a newswire service–designed to enable its users to develop strategic and accurate content quickly, efficiently, and securely. With this tool, communicators will now have the opportunity to draft a press release based on topics, concepts or storylines leveraging the power of generative AI–allowing PR professionals to save time during critical news moments. Further, customers can instantaneously move from press release drafting to distribution to measurement, all within the trusted Notified PR Platform.
The use of AI in the communications industry is still in its early stages. With this in mind, Notified opened a beta program, inviting communications professionals to use its AI-powered press release generator and allowing early adopters to provide valuable feedback about the future of AI technology in Public Relations.
As an early champion of the use of this technology in Public Relations, AI has been integrated into the Notified PR platform since it was launched in 2010. The addition of this AI-based press release generator for Globe Newswire represents an innovative step forward in providing PR professionals with the advanced tools needed to create and share their powerful stories, in today’s challenging media environment.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the innovation you have highlighted is unique or significant. If possible compare the innovation to the performance of other players in your industry and/or to your organization's past performance (up to 250 words):
Total 171 words used.
As communications professionals now face increased expectations to drive corporate strategy and business outcomes, Notified’s AI-powered press release generator will allow customers to optimize efficiency and output–while remaining responsible and transparent–to keep up with ever rising demand for top-notch content and media outreach. This cutting-edge AI-driven tool–paired with Notified’s market-leading press release distribution, media outreach, media monitoring, social listening, newsroom and newsletter creation, and measurement and analytics capabilities–empowers and equips PR professionals with the most advanced digital communications tools on the market, to streamline key processes and drive productivity.
Recognizing the challenges that today’s communicators experience, Notified launched this tool with the goal to automate time consuming processes and enable PR professionals to focus on critical, strategic work–allowing early adopters of the tool to provide real-time feedback and have a forum to openly discuss the impact of AI on their work. As the first newswire service to offer an AI tool specifically designed for press release creation, Notified continues to pioneer the most automated and advanced tools available to communications professionals.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 60 words used.
Press Release (March 16, 2023):Notified Announces Industry-Leading GlobeNewswire AI Press Release Generator
Notable Media Coverage: *Below is a sample of industry media coverage, highlighting the benefits this technology will bring to today’s Public Relations professionals.
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