Company: Notified, New York, NY
Nomination Submitted by: ICR INC
Company Description: Notified is a globally trusted technology partner for investor relations, public relations and marketing professionals. Notified helps organizations effectively reach and engage customers, investors, employees and the media – from virtual events and webcasts, to earnings calls, IR websites, social listening, media engagement tools and regulatory and press release distribution via GlobeNewsire.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Marketing/Public Relations Solution
 Nomination Title: Notified's PR Platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
In August of 2022 and November of 2022, Notified–a globally trusted technology partner for public relations, investor relations, and marketing professionals–launched new cutting-edge features for its PR platform. Notified’s PR platform offers today’s communicators comprehensive solutions for social listening and media monitoring, a media contacts database, press release distribution, newsroom publishing, and PR measurement–with integrated, user-friendly tools in one place. These additional features have significantly expanded the industry-leader’s technology solutions available for Public Relations and Communications professionals, with transformative enhancements including:
- Enriched email, custom newsletters, and an expanded media contacts database to support communicators’ evolving needs for multichannel outreach and increased audience engagement.
- Streamlined contact relationship management (“CRM”) tools and expanded options for sharing news and branded content, supporting media relations efforts for public relations (“PR”) and communications professionals.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 339 words used.
Notified greatly enhanced its PR platform in 2022, augmenting key features to streamline how communicators reach critical audiences and stakeholders, and making it even easier for PR professionals to manage and measure campaigns strategically–across every channel. Specifically–in August 2022, Notified introduced capabilities including:
- Enhanced content sharing on social media with the ability to post images directly to Twitter, Facebook, and LinkedIn alongside GlobeNewswire press releases, improving visual interest and audience engagement.
- Expanded media contacts database with the addition of over 90,000 new contacts globally, verified by Notified’s in-house research team.
- Enhanced media contact profiles highlighting recent articles published by each author and the organizations, brands, people, and topics extracted from those articles surfaced by Notified’s proprietary artificial intelligence (AI) algorithm.
- Enriched email with flexible templates and design tools, personalization, and direct integration with Notified’s media contacts database for improved reach and workflow efficiency.
- Custom newsletters with earned and social media content curated from customers’ social listening and media monitoring, fully brandable and easily distributable from within the platform.
With these new features, users now have comprehensive options for reaching media, customers, influencers, and other stakeholders with customized content across a variety of channels. Building upon this momentum, Notified launched additional functionality to its PR Platform in November 2022 - including:
- Expanded social media analytics including author, impressions, likes, comments, and shares for press release social engagement measurement.
- Expanded CRM tools including contact notes, call and pitch logs, and relationship owner designations to better align media relations efforts by in-house and agency teams.
- Extended media contact profiles containing the organizations, people, and topics cited in recent articles for more targeted media lists and pitches.
- Easy creation of custom newsletters based on saved searches to share coverage in branded emails with simple curation and design.
Fortified in 2022 to meet the challenges of today’s communicators, Notified’s PR platform is fully Integrated to support the workflows of PR professionals with intelligent tools for pitching, storytelling, measurement, and reporting. These innovative features and far-reaching analytics capabilities categorize Notified as an industry trailblazer.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 248 words used.
Designed to streamline and simplify how communicators expand their reach and tap into critical data, Notified’s PR platform has helped transform efficiency, insights and analytics capabilities for its customers. With these recent updates, Notified offers the most advanced social analytics, measurement and reporting tools on the market–with customers citing these expanded features as well as Notified’s superior customer service as key differentiators: “The thing I like the most is that the platform gives me a comprehensive overview of everything I need at my fingertips, as well as providing in-depth analysis and understanding of today's media 'metaverse'. It's an intuitive tool, one that allows me to look for what I need when I need it. Notified also provides an excellent almost-24/7 service, which is immensely valuable when hitting a snag - or when you've just forgotten how to handle certain functions.” (User in Oil and Energy, Small Business (50 or fewer employees))
“Very good UI, very broad coverage of editors and journalists around the world. Great media monitoring - it found more than any competitor and the filters worked really well. Also the competitive reports were very helpful.” (Verena K., Director Marketing Strategy, Mid-Market (51-1000 emp.))
Notified is dedicated to evolving its PR platform to offer the most advanced and intelligent tools available. As Public Relations professionals now face increasing pressure to drive business growth and spearhead corporate strategy, Notified continues to deliver the trusted tools needed to navigate these challenges in an increasingly complex media landscape.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 36 words used.
Press Releases (linked below):
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