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Company: Noted Marketing, New York, NY
Company Description: Noted Marketing is a boutique marketing consultancy that works with early stage and high growth companies to build out and elevate their marketing function. Our data-driven approach helps companies jump start their marketing efforts and get noticed quickly. We ensure that Marketing contributes to revenue, and have a deep understanding of the levers that need to be pulled to reach company goals.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing & Public Relations - Small
 Nomination Title: Noted Marketing
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
In today's fast-paced start-up world, figuring out the "right" brand positioning, marketing strategy, and team structure takes time - time that a lot of founders don't have. Noted Marketing was founded in 2017 by Adrienne Chen to offer a proven alternative for early stage and high growth companies. Drawing on her experiences from Fortune 10, agency and startup companies, Adrienne wanted to bring an effective approach to companies that needed marketing to be data-driven and agile. Instead of hiring expensive agencies that can rack up billing hours or a junior director that is new to the role, clients can partner with senior-level startup veterans that know how to get the job done quickly. Noted works in both a strategic and tactical capacity, providing companies with a high level of expertise to jumpstart their marketing efforts. As a "full stack" marketing agency, Noted operates as an embedded marketing team within the organization, working on everything from go-to market strategy, brand positioning, demand generation, events, PR, product marketing and marketing operations. We partner with some of the most impactful B2B and B2B2C Saas companies in the world, with many being valued at $1Bn+ ("unicorns"), raised significant funding or sold in major deals.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 247 words used.
At the beginning of 2020, Noted Marketing was poised for growth - the team had recently increased its revenue by more than 50% y/y, doubled its account base and was prepared to invest in future team expansion. Then, COVID-19 hit and nearly all clients hit "pause" on their future brand and growth plans.
Undeterred, the Noted team decided to adjust its services and position itself as a temporary solution for companies that needed interim marketing support to fill in staffing gaps. This allowed Noted to diversify its client base, signing both a large Fortune 10 client as well as its first international client in 2020. The team also launched an advisory service line to help in-house Chief Marketing Officers and VPs of Marketing better optimize their existing marketing team, operations and infrastructure amidst budget cuts and increased pressure from investors and executive leadership.
Noted's quick pivoting allowed the company to finish the year strong, seeing a nearly 50% revenue growth y/y despite the challenges of COVID. The investments in expanding the company's services and diversifying its client base again paid off in 2021, as the company increased its client base by nearly 25%, doubled its team size and continued to grow revenue by nearly 40%.
Many of Noted's clients from 2020-2021 have seen great success during and immediately following their work with Noted; examples include Spring Health (raised $285M at $2Bn valuation), Iodine Software (surpassed $1Bn valuation while growing revenue 180% y/y) and Nearpod (acquired for $650M).
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 217 words used.
Since its inception, Noted Marketing has introduced ground-breaking startups to the world, launched award-winning products, and helped market leaders achieve new heights.
What makes Noted different is its deep experience in leveraging data to be extremely impactful, very quickly. Detailed audits are typically completed in as little as 2-3 weeks; brand repositionings can be done in as little as 30 days; demand generation campaigns can be launched within the first 30-45 days; and clients start to see ROI from their marketing spend within 2-3 months. Each person on the Noted team is highly creative and strives to think outside of the box, while also ensuring that each tactic contributes to revenue and company growth.
Key achievements include:
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+$400M in client pipeline built
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+$650M client funding raised after working with Noted
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140X average client marketing ROI
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75% client expansion rate
Noted also has expertise in building lean, effective marketing organizations from the ground up while elevating existing teams. Our full stack model allows us to become deeply ingrained with our clients, allowing us to recruit and place the right team members to carry on our work. We have a 100% retention rate for all new hires made by Noted on behalf of clients.
Lastly, Noted is female and minority-owned, with a 100% female staff including 67% working mothers.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 185 words used.
"Noted Marketing changed the game for Spring Health as we were starting to get strong product-market fit. We didn't have an in-house marketing team at the time — nor did we know much about b2b marketing. Noted quickly began to produce the work of an entire, mature, high-performance marketing team — entering Spring Health for meaningful awards, building a well-oiled demand gen engine, and clarifying our company's messaging to create a strong foundation that we would eventually pass off to a permanent in-house team.
Noted Marketing is ruthlessly metrics driven and gets in the cockpit with you, taking radical ownership of not only marketing but your entire company's success. Noted Marketing will supercharge your team" - April Koh, CEO / Co-founder, Spring Health
"Noted Marketing came on board as we were in the midst of transforming our marketing organization. Their SaaS and startup experience helped ensure we were laser-focused on creating a marketing function with scalable, repeatable processes, and their contributions made a lasting impact on Nearpod's success." - Jennie Kristoffersen, Chief Strategy Officer, Nearpod
Website: https://www.noted-marketing.com/ and https://www.noted-marketing.com/work
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