Company: Newberry Tanks and Equipment, West Memphis, AR
Nomination Submitted by: Mayfield Consulting
Company Description: For more than 90 years, Newberry Tanks and Equipment has been manufacturing quality aboveground and underground steel tanks for the American Supply Chain and every branch of the U.S. military. The “Think Tank” of Oil and Petroleum storage, Newberry Tanks is intent on innovation: offering tanks on demand, dedicated customer service, turnkey solutions, and the fastest delivery in the country.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Metals & Mining - Medium
 Nomination Title: Newberry Tanks
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2023, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 197 words used.
Newberry Tanks and Equipment, headquartered in West Memphis, AR, has been a leader in the petroleum equipment industry for nearly 100 years, manufacturing aboveground and underground steel tanks for the American supply chain and the U.S. military. Proving itself as a provider of turnkey fuel storage solutions through expert management and demonstrated responsiveness, Newberry has consistently grown its business with no slowing down in sight. By focusing on quality manufacturing, efficient delivery, innovation and customer satisfaction, Newberry recently increased its production, added customers and secured long-term clients. In the last two years alone, after outfitting its newest facility to capacity, Newberry’s tank production soared 139%.
Newberry Tank is a model for success as the company continuously invests in technology, implementing programs that improve response time; quality, introducing systems that improve efficiency; customers, creating programs to meet emerging needs; and, community, providing financial support to a local nonprofit with strong ties to the Memphis music scene.
Newberry’s ongoing commitment to its community, people, customers as well as to innovation and expansion have the company poised for an additional 14% projected sales growth in 2025, which makes them able to meet the growing demand for metal tanks nationwide.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 247 words used.
- Expanded total tank production 139%
- 140% customer growth in stocking program
- Grew tank related sales: 194% (2023) and 27% (2024)
- Outfitted new facility to capacity
- Added to “kitting” program
- Grew workforce 21% since 2022
- Signed $1 million national big box chain
- Introduced new products
- Improved paint quality and efficiency
- Streamlined operations with innovative technology
- Boosted Balcrank product distribution from top 10 regionally to top 3 nationally
Newberry increased its production output by outfitting its new manufacturing facility to full capacity, doubling the number of functioning work cells. The added welders and support staff allowed them to move 139% more tanks out the door. The increased supply combined with Newberry’s reputation of exceptional on-time delivery attracted a national big box chain with a major backlog to sign on for $1 million in early 2024. Newberry caught up with the backlog so quickly they’ve secured themselves as the future supplier for this national chain.
The company also expanded its Preferred Customer Program (PCP) - which predicts customer needs based on purchasing history and regularly stocks tanks. In the last two years the program exploded from 252 tanks to 435 and customers skyrocketed 140%, with growth from the newest members not yet realized.
Recent investments in innovative technology also drove success. Newberry implemented a CRM platform to track quality issues and installed a new paint booth. The improvements eliminated a bottleneck in the painting process and allowed management to jump on quality issues more quickly, translating to greater customer satisfaction.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 248 words used.
Newberry sets itself apart by offering a holistic and strategic approach to provide turnkey solutions for its customers. Its successful PCP program, convenience as a “one-stop-shop,” responsiveness to individual needs and proven on-time delivery make it unique in the industry. A new client signed on when another supplier couldn’t fill its needs and Newberry did. Upon landing a large national auto tire and lube service provider that suggested adding air compressors and air dryers to the products supplied, Newberry jumped to fill the request. Newberry recognized the compressor as a lifeline that powers much of the equipment they supply and according to VP of Sales, “realized any customers would benefit.” They now offer the products to all customers and added them to their “kitting” program, which packages necessary components with the tank, simplifying distribution and reducing customer costs. The new client was so thrilled with Newberry’s quick response it signed on for the entire kitting program, increasing sales by more than 900% in the last year with a plan to more than triple that in 2025. Newberry’s VP of Sales calls it “helping clients get a complete solution.”
Newberry also excels by focusing on its community, annually supporting the nonprofit Stax Music Academy which nurtures student musicians and connects the folks at Newberry to their own history where music legends BB King and Bukka White once worked as Newberry welders. In 2023 Newberry welcomed Stax students to its facility to work on a joint project.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 239 words used.
That article “No Plans to Slow Down” in Business View Magazine, highlights Newberry Tank’s commitment to its people and its customers, expertly describing management’s approach to providing on-time delivery solutions by investing in innovation and expansion in the last few years to meet growing demand. To sum it up through Newberry’s VP of Sales in the article, “The organization is 100% geared to what we call 100% perfect order. That starts from the first conversations at the proposal stage, all the way through to the product’s arrival to the customer. That’s the commitment from every department in the organization – sales, production finishing.”
The case studies included describe the various programs that make Newberry unique and have also grown considerably in the last two years – the “kitting” program which offers a “one-stop-shop” for customers and the Preferred Customer Program (PCP) which regularly stocks tanks for more convenient and efficient delivery. One video also clearly shows the new paint process in a closed environment, which significantly improves production quality and efficiency.
Beyond manufacturing, the video about the nonprofit Stax Music Academy, shows Newberry’s ongoing commitment to its community in the heart of music country and, its strong connection to its roots, where music legends BB King and Bukka White worked as welders for Newberry. As Newberry has exemplified throughout the last two years, investing in its community, its people, its customers, innovation and expansion has clearly paid off.
| Attachments/Videos/Links: |
|---|
|
