NEC America
Company: NEC America
Company Description: NEC America, Inc.,is a leading provider of innovative communications products, solutions and services. NEC America serves all communications industries from carriers, to enterprise, to wireless and is an affiliate of NEC Corporation (NASDAQ: NIPNY), a Global Fortune 500â company and one of the leading patent producing enterprises in the world.
Nomination Category: Corporate Film or Video
Nomination Sub Category: P.R.: Computers or Telecommunications
Nomination Title: NEC America PR Highlights 2003
The date in 2003 on which this nominated production was first distributed or otherwise made public:
August 12, 2003
Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):
The objective was to demonstrate to NEC executives, management and
employees the success of PR efforts between January 2003 and August 2003.The video was required to cover PR results across several divisions and product
lines in the following areas:
- launch of new products
- entry into new markets
- customer endorsements
- NEC corporate citizenship.The video met those objectives by aggregating results from business, trade,
vertical and broadcast media to demonstrate a balanced, successful program that
advanced general awareness of NEC America across various technology
segments. It was subsequently distributed to global management of NEC Corp.
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Public Relations Agency: Ruder Finn, New York
Project leader: Alicia Dollard, New York
Creative coordination: Mimi Anderson, New York, Jorge Alday, New York, Chris
Foster, New York, Caitlin McCabe, New YorkProduction: Ruder Finn Interactive
Production leader: Ashley Iser