Company: The Navicor Group, LLC
Company Description: At The Navicor Group, we specialize in just one area: oncology. For years, we've been helping to maintain and globally launch some of the most successful brands in oncology. Our team of oncology experts and distinguished clinicians partner with award-winning creative professionals to produce strategies that help turn oncology products into important brands—and patients with cancer into survivors.
Nomination Category: Marketing Campaign Awards Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Pharmaceuticals

Nomination Title: Velcade Campaign

Tell the story of this nominated marketing campaign for the judges (up to 525 words). Describe the genesis, planning, execution, and results to date of your campaign. If applicable, remember to describe what's unique or innovative about your campaign:

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Upload a collection of supporting files and web addresses to our server to provide more background information to the judges. You may upload any number of attachments and URLs through the "Add Attachments, Videos, or Links to This Entry" link above. (Do NOT list your URLs below.)

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Provide a brief biography of the leader of the team that planned and executed this marketing campaign (up to 125 words):

Marvin Bowe III
Senior Vice President and Executive Creative Director, The Navicor Group

Since Marvin joined The Navicor Group in 2005, he has played lead roles in the global launching, repositioning, and rebranding of a variety of pharmaceutical products. His experience includes the successful development of new MOA campaigns, as well as disease education and prelaunch campaigns that set the stage for promotional efforts. Marvin also directs digital media development, focusing on Internet-linking strategies and innovative ways to engage physicians, patients, and caregivers through online social community dialogues.

For more than 15 years, Marvin has used his talents to launch and build brands in specialty markets. Prior to his arrival at Navicor, he served as Creative Director for The Hal Lewis Group in Philadelphia.