Munchkin Inc., New York, New York, United States: Munchkin's StrollerCoaster: A Parenting Podcast

Company: Munchkin Inc.
Nomination Submitted by: ICR
Company Description: For more than 30 years, Munchkin Inc., the baby lifestyle brand owned by WHY Brands Inc, has produced innovative products and functional gear for children and their caregivers. Munchkin has over 350+ patents to date, and more than 250 international product and brand design awards. Munchkin products are sold in more than 50 countries and have received over 1.45 million five-star reviews.
Nomination Category: Podcast Categories
Nomination Sub Category: Shows - Kids & Family

Nomination Title: Munchkin’s StrollerCoaster: A Parenting Podcast

The date on which this nominated podcast was first distributed or otherwise made public:

April 26, 2021
Describe the podcast and its output since the beginning of 2023 (up to 200 words):

Total 200 words used.

StrollerCoaster is a smart, fun, must-listen-to podcast for parents with children of all ages, and a destination for parents to learn, share, laugh, grow and form community. Each episode features amazing stories, fascinating guests and innovative parenting tips hosted by Lynn Smith, a veteran journalist, former CNN and NBC news anchor, and mom of two, and her co-host Justin, an improv comedian.

StrollerCoaster dives into complex topics, like loneliness at home and the effects of saying "stop crying" to a child, that go beyond topical discussion to offer valuable insight and advice. In addition to StrollerCoaster, there’s StoryTime, a short-form, animated podcast meant for co-listening between parents and children. The show is full of surprises, silly sounds, music and colorful characters.

StrollerCoaster ranks in the top 1% of Apple Podcasts' Parenting category, and since debuting season four on YouTube, StrollerCoaster content consumption is up across all podcast platforms. As of February 1, 2025, the show is averaging 150k+ monthly streams per month, all-time downloads have eclipsed 1M+ and 19k+ people are subscribed to the show. StrollerCoaster is the top parenting podcast on YouTube based on average views per episode. In 2023, the show was named Best Branded Podcast by Digiday.
Optionally you may list the creative and production credits for your nominated podcast - the people who help to bring it to life. People such as, among others: Advertising Agency/City: Client: Art Director: Audio Engineer: Cinematographer: Creative Director: Designer: Director: Host(s): Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Videographer: Writer: Web Development Firm/City:

Creative Director: Diana Barnes “db”

Host(s): Lynn Smith and Justin Tyler

Production Company/City: Audio Milkshake/New York, NY

Attachments/Videos/Links:

Munchkin’s StrollerCoaster: A Parenting Podcast
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