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Mountain View Group, Ltd., Atlanta, GA: GE Healthcare One-Stop Clinic

Company: Mountain View Group, Ltd.
Company Description: Mountain View Group is a creative services and media production company specializing in strategic communications, high-end media production and digital marketing. We are experts at building connections for leading brands across all media through integrated creative expression.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Service Sales
2022 Stevie Winner Nomination Title: GE Healthcare One-Stop Clinic

  1. The date on which this nominated production was first distributed or otherwise made public:

    October 2021

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 140 words used.

    GE Healthcare has launched One-Stop Clinic for breast health to provider organizations in the U.S. and internationally.  This innovative approach is designed to accelerate breast cancer diagnosis where speed and accuracy meet peace of mind. 

    This video was designed to demonstrate the coordinated patient journey where the time from screening to diagnosis and treatment planning is reduced from weeks to one day, where possible. The objective of this video is to be inspirational - to highlight different patients and their experience, while creating an introduction that was sensitive and empathetic.  It is designed to show how typical breast care centers can achieve the reality of a One-Stop Clinic. The treatment follows three women on their journey with slight nods to how they cross paths in the One-Stop Clinic and how each receives the best possible path to rapid diagnosis.

  3. Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Executive Producer: Thom Gonyeau

    Creative Director/Editor: Tom Gliserman

    Scriptwriter: Emily Capps

    Director of Photography: Taylor Morrison

    Production Manager/Casting: Annie Delano

Attachments/Videos/Links:
GE Healthcare One-Stop Clinic
URL https://vimeo.com/657589482