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Company: Mountain Rose Herbs, Eugene, OR
Company Description: Mountain Rose Herbs is an American grower, processor, distributor, and retailer of herbs, spices, teas, essential oils and DIY ingredients. Based in Eugene, Oregon, the company employs 200 people. Since 1987, they have been known for their uncompromising commitment to organic agriculture, fair trade standards, and sustainable business practices, receiving numerous awards in their industry.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Retail
 Nomination Title: Mountain Rose Aroma Bar Branding Success
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
Mountain Rose Herbs - Stevie Award 2022 - Marketing Campaign Nomination Video
https://www.youtube.com/watch?v=iOHVxPeCnEs
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2020. Even if your initiative started before 2020, limit your response to activities and results since the beginning of 2020 only (up to 250 words):
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 56 words used.
We are honored to apply for the 2022 Stevie Awards in the Markeing Campagin of the Year (Retail) category. You will find the attached supporting documents to show the branding success of the Mountain Rose Aroma Bar. Please reach out if you have any questions about our video application. Thank you for your time and consideration.
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