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MOST Brand Development + Advertising

ABA11 Winner / How to Enter

Company: MOST Brand Development + Advertising
Company Description: MOST is the wise-sized™, brand development advertising agency that elevates every brand we sink our teeth into. Our focus on people and potential leads us to discover what your brand means. MOST’s proprietary I4 Planning Process is effective in growing businesses and brands by unearthing their innate uniqueness and identifying clear brand positioning.
Nomination Category: Marketing Awards Categories
Nomination Sub Category: Marketing or Advertising Agency of the Year

Nomination Title: MOST Brand Development + Advertising

    Tell the story about what this nominated consultancy or agency achieved since January 1 2010 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

        MOST Brand Development + Advertising is worthy of this award due to the
organization’s growth, profitability, effectiveness,community service and award-
winning work environment & benefits provided to our employees…in spite of the
economy and industry declines.

        Recognized for Quality and Growth:  MOST increased  revenues 333% from ’08
to ’10. In 2010 alone, MOST was recognized:
•     Ranked #3 Fastest Growing Companies in Orange County, OC Business
Journal
•     Ranked one of the  Best Places To Work in Orange County, OC Business
Journal
•     Inc. 500 Fastest Growing Companies, ranked #107, as published by Inc.
Magazine

        Rewarded Our People:  In spite of job losses in many companies, the award-
winning MOST benefit program includes competitive salaries and bonuses paid in
full every year. The company funds: health care premiums and deductibles for
employees and their families; 401k match; employer funded retirement & pension
program; gym membership; toll road; spa day for employees & spouses: family
Disney Day and summer parties…and more.

        Served our Community:  John G. Most serves on the Board of the Multiple
Sclerosis Society and has been a top fundraiser for 20 years. In 2010, Team
MOST raised $52,000 for the MS Society in the annual bike ride fundraiser. 
MOST was awarded a 2010 Spirit of Volunteerism Award from the OC Volunteer
Center.  MOST also supports CASA, the USO, The Susan B. Komen Foundation, The
Lung Association, and others. 

        Won Creative Awards:  In 2010, MOST received numerous Telly and Summit creative
awards for our “Housewarming” campaign on behalf of our client, the National
Association of REALTORS.  We are very proud of our two 2009 Summit
International Marketing Effectiveness Awards (MEAs).   The prestigious Best of
Category win in the Consumer Products arena was based upon the campaign’s
ability to change, influence and reinforce the target audience's knowledge,
attitudes, and beliefs. 

        Expanded a Division:  Recognizing an emerging trend in the industry and a need
on behalf of an existing client, MOST expanded our in-house Interactive & New
Media division to deliver cost effective digital services to our clients. 

        Expanded a Campaign:  We can thank the federal government for this piece of new
business. The home buyer tax credit was expanded and extended, and MOST
proposed a $4 million incremental TV, print, radio and on-line campaign to our
client, the National Association of REALTORS®.MOST took NAR to new levels of
creativity and success through their execution of the message and a media plan
that included high profile placement on the Grammy’s, Super Bowl pre-game, and
NCAAs.

    List hyperlinks to any online work samples, news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

        Learn more about MOST and view all press releases at www.mostagency.com,in
the How We Roll”, News and Awards Sections.

        Inc 500 Article 
http://www.mostagency.com/files/documents/Inc5002010Reprint.pdf

        Inc 500 Press Release
http://www.mostagency.com/files/documents/Inc%20500%20Press%20Release%202010.doc

        ABA Award 2010
http://www.mostagency.com/files/documents/ABA%20Awards%20Press%20Release.doc

        2010 Creative Sample
http://www.mostagency.com/MOSTmedia/media.html   

 

    Provide a brief (up to 100 words) biography about the leader(s) of the nominated consultancy or agency:

        John G. Most, President/CEO, is a 33-year advertising industry veteran.
Starting his career in New York, John was credited by his clients as the
strategic architect of the brands he built:  Coca-Cola USA, Nabisco brands,
Grey Poupon, A.1. Steak Sauce, The Prudential, Campbell’s Soup, General Mills,
Bertolli Olive Oil and AMTRAK. 

        John is one of the original trailblazers of Account Planning in Orange County.
Today, he is one of only 25 Certified Brand Strategists in the country,
accredited by The Brand Establishment.  He is a well known speaker and is an
expert on topics including brand development and advertising.