Mizuho Americas, New York, New York: The Next Great Tradition: Mizuho Americas Open

Company: Mizuho Americas
Company Description: Mizuho Americas is a leading provider of a broad range of financial services, including corporate and investment banking, lending, custody, treasury services, research and capital markets solutions. With professionals across the U.S., Canada, and Latin and South America, Mizuho Americas supports corporate clients, institutional investors, and public sector organizations.
Nomination Category: Video Categories
Nomination Sub Category: Sports

Nomination Title: The Next Great Tradition: Mizuho Americas Open

The date on which this nominated production was first distributed or otherwise made public:

September 22^nd, 2022
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 197 words used.

In 1950, 13 brave women changed the face of golf, disrupting conventions and inspiring countless women to take to the course. Seventy-three years later, the LPGA is one of the longest-running women’s professional sports associations, breaking records with more than $101 million in total prize money and 33 official tournaments on the 2023 schedule.

Mizuho Americas was excited to partner with the LPGA for the inaugural Mizuho Americas Open, a world-class golf tournament at Liberty National Golf Club in Spring 2023. As our biggest sponsorship ever in the Americas and our first entry into sports sponsorship here, we announced the exciting news with a bang, and showcased this purpose-driven partnership that aligns with our values of opportunity, equity, and advancing the next generation of talent.

Pulling archival footage from the LPGA’s earliest days to present, we created an inspirational launch video that debuted at our annual Americas Town Hall in September 2022, followed by a public launch the next day at our Mizuho Americas Open press day. The video showcases all the elements that make the Mizuho Americas Open a truly special event on the LPGA tour, spotlighting the event’s unique focus on advancing opportunities for women.
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Attachments/Videos/Links:

The Next Great Tradition: Mizuho Americas Open
	The Mizuho Americas Open