Mission Federal Credit Union, San Diego, California, United States: cu shine

Company: Mission Federal Credit Union, San Diego, CA
Company Description: Mission Federal Credit Union is the largest Credit Union exclusively serving San Diego County. Founded at a borrowed desk in 1961 with a focus on the educational community, Mission Fed has grown to serve 300,000 members, over 600 Team Members, and 35 branch locations. We are proud of the unique culture we have built at Mission Fed and have been named a Top Workplace for the past 4 years.
Nomination Category: Video Categories
Nomination Sub Category: Workplace Culture

Nomination Title: cu shine

Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Creative Agency: Michael Walters Advertising/Chicago, Illinois
- Production Agency: October/Chicago, Illinois
- Josh Caluza, Talent Brand & Internal Communications Manager, Mission Federal Credit Union/San Diego
- Many of the amazing Team Members at Mission Fed (San Diego County)
The date on which this nominated production was first distributed or otherwise made public:

Video premiered on Youtube on January 31, 2023
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 195 words used.

Since we opened in 1961, Mission Federal Credit Union has understood that culture is a key differentiator. For the last decade, we've adopted the saying, "The Member Experience will never exceed the Employee Experience" as our guiding principle for creating a culture that fosters and encourages innovation, service, collaboration, and belonging.

For much of our existence, many of our Team Members would share their personal experiences of what it meant to be part of the Mission Fed Team, but the narratives were often disparate and uncomprehensive. While they always had good things to say, we never had a unifying banner to march under, and it was the rollout these videos and our cu shine Talent Brand that helped give definition and celebration of who we were as an organization.

The brand itself showcased our Team Members who spoke unscripted about their experiences - how they felt about us, why they decided to be on our team, and why that decision was fulfilling. The authenticity of this final product has given our Team an enhanced sense of pride to be part of an organization that does so much for our members, our community, and our Team Members.

Attachments/Videos/Links:

cu shine
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