Company: Mind & Media, Inc., Alexandria, VA
Company Description: Since 1994, MIND & MEDIA has combined incisive communication strategy with cutting-edge digital technologies to create communication solutions that transform the way audiences think and inspire them to take action. We’re in the business of giving our clients the “mind power” and the “media power” to surmount complex communication challenges with innovative solutions that create positive change.
Nomination Category: Video Categories
Nomination Sub Category: Security/Safety
 Nomination Title: Secure Our World: Simple Steps to Protect Your Family
- The date on which this nominated production was first distributed or otherwise made public:
September 26, 2023
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 182 words used.
CISA’s Secure Our World program aims to reach hundreds of millions of Americans, spurring them to change their cybersecurity behaviors to better protect everyone online. The centerpiece of the campaign’s launch is this PSA.
Our objective was to produce a video that would engage viewers visually and aurally while delivering a persuasive message and a simple call to action. The video introduces a relatable family and illustrates how they take simple actions to protect themselves and their loved ones online. It encourages audiences to go to the website for more information on how to secure their digital activities.
With our partners, we distributed several versions of the PSA (60s/30s/15s in both English and Spanish, and versions with the texts also voiced) via a donated broadcast TV campaign, laying the groundwork for paid television placements. We distributed the PSA to 2,100 network and cable television stations across all television markets nationwide. In its first six weeks, the PSA aired more than 8,000 times over 120 stations and four networks. Paid TV results are on track to reach over 20 million impressions.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Client: Cybersecurity and Infrastructure Security Agency, Washington, D.C.
- Production Company: Mind & Media, Inc., Alexandria, Va.
- Executive Producer: Marilyn Finnemore
- Producers: Aldo Bello, Hannibal Inker, Tess Inker
- Creative Director: Aldo Bello
- Art Director: Hannibal Inker
- Project Manager: Jill Ray
- Cinematographer: Peter Nicoll
- Editors: Jason Hunter, Amie Cave
- Sets: Kari Bare
- Costumes: Jaclyn Whitehair, Tess Inker
- Writers: Aldo Bello, Marilyn Finnemore, Jill Nienhiser, Jaclyn Whitehair
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