Company: MikeWorldWide, New York, NY
Company Description: Thirty-eight-years young, MikeWorldWide is among the world’s leading independent, integrated PR agencies with five offices across the US, LATAM, and the UK. Powered by data and guided by insights, intellect and human instincts, the agency leans heavily into a digitally-led, content-driven approach to ignite influence and impact to help organizations matter more to those who matter most.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing & Public Relations - Medium
 Nomination Title: MikeWorldWide: Driving Brand Love in the Reputation Economy
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
We've embraced bold transformation to adapt in a rapidly evolving communications landscape. Rather than chase scale, we prioritized strategic focus—walking away from $2.5M in low-margin business which reduced our client base by 40%. This sharpened our portfolio, allowing us to spend more resources the 20+ clients who have been with us for more than 10 years, and lifted profit margins to nearly 25%, and enabled reinvestment in people, platforms, and innovation.
We fully acquired Berk Communications, cementing a decade-long partnership and creating the largest sports PR practice in the U.S. Berk grew from under $1M to $8.5M and is on track for 20% growth in 2025. We also launched Everywhere Agency, a digital-first offering tailored to brands with mid-sized budgets ($500K–$2M), a segment largely ignored by holding company agencies. This new capability helped drive our biggest ad/media win of the year with Dominion Energy.
To future-proof operations and client services, we embedded AI across the agency through our proprietary platform, PRISMA. It powers strategic diagnostics, predictive insights, and operational efficiency—turning data into action and elevating our client counsel.
Our corporate practice reached $20M in revenue with significant growth from long-standing clients like Aristocrat (+215%), RWJ (+172%), and Deloitte (+20%). We welcomed senior talent from industry-leading agencies and doubled employee participation in our wellness platform (34% to 67%). Our DEI Council expanded representation and programming, reinforcing our values in a time of industry retreat.
These moves collectively fueled 13% growth in U.S. revenue (to $55.5M).
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 212 words used.
MikeWorldWide’s achievements are significant not just for what we’ve done, but how we’ve done it—in direct contrast to an industry dominated by mega-mergers, consolidation, and short-termism, proving that bigger isn't better--better is better.
The last year marks our most focused and high-growth period to date. Compared to the industry, our model offers a refreshing alternative to efficiency, volume, and shareholder returns: nimble, senior-led teams, radical empathy, and a relentless focus on turning reputation into brand love that's actionable. In a climate where clients are seeking clarity and trust, we’ve proven that independence isn’t just an advantage—it’s a necessity.
These moves have paid off, with important new client assignments that include:
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Dominion Energy: a seven-figure creative and paid media assignment.
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WNBA: for which we helped generate a 136% increase in media coverage YoY, facilitated the largest media deal in women’s sports history ($2.2B), and contributed to a 48% increase in game attendance—marking the brand’s best performance in 22 years.
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Lineage Logistics: where we supported the biggest IPO of 2024 through strategic communications—yielding 700+ media placements and a 10% stock growth in two weeks.
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NFL Style: where we've completely revamped the brand's social presence with robust content strategy and creator marketing to build its audience by building--you guessed it, brand love and reputation
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2023, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 157 words used.
MikeWorldWide (MWW) is an independent, mid-sized, integrated communications agency that believes reputation is the most powerful currency in business today. Founded by Michael Kempner in 1986, MWW has evolved from a boutique firm into one of the industry’s leading reputation-first, culturally relevant agencies, helping brands build deep emotional connections with their audiences.
MWW operates with a client-first, insight-driven approach, offering services across brand marketing, corporate reputation, public affairs, digital and social strategy, influencer marketing, and crisis communications. Headquartered in the U.S. with a global reach, MWW serves clients primarily across consumer, corporate, healthcare, professional and financial services, food and beverage, technology and sports and entertainment sectors.
After being acquired by Interpublic Group in 2000, MWW made headlines with a bold management buyout in 2010—reclaiming its independence to focus on creative agility, cultural relevance, and client-centric innovation. Today, MikeWorldWide blends human intelligence with AI-powered systems to deliver integrated campaigns that don’t just drive visibility—they drive brand love.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 31 words used.
Everywhere agency's 2025 Trend Report showcasing this new agency's capabilities and insights in social and influencer marketing: https://www.mww.com/wp-content/uploads/2025/01/Everywhere-2025-Trend-Report-1.pdf
Everywhere agency's LinkedIn report: https://www.mww.com/wp-content/uploads/2025/03/Maximizing-LinkedIn-Engagement-Study-by-Everywhere-Agency-and-SocialHP-.pdf
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