Company: Microverse Studios, Ponte Vedra, FL
Company Description: Microverse Studios is an award-winning biomedical animation studio that has provided innovators in the pharmaceutical, biotechnology and medical device fields with the means to explain their technologies since 2005. Our services include every aspect of animation production from research and scriptwriting to sound design and final delivery.
Nomination Category: Video Categories
Nomination Sub Category: Pharmaceutical
 Nomination Title: AI Will Revolutionize Medicine
- The date on which this nominated production was first distributed or otherwise made public:
February 17, 2021
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 184 words used.
Biotechnology is a field of vast growth, with new technologies emerging every day that are changing the way research is performed and medicine is practiced. Generate: Biomedicines and One Design Company partnered with Microverse Studios to produce a short animation that could communicate both the general idea and the specific applications of this technology, while capturing the spirit of discovery that it represents. Generate: Biomedicines had developed a machine learning platform that allows them to design molecules from scratch with whatever features they want. Our job was to examine their brand and create a visual language and structured story that could communicate the interface they’ve created between bioinformatics, artificial intelligence, and real biology while also creating a sense of awe and wonder.
A key moment in a new biotech company’s life cycle is when they are generating investment. Every audience interaction presents a limited amount of time to impress them enough to make them want to know more, and often the scientific story can be quite complicated. The resulting short film became a centerpiece for their communications efforts, driving a $370M Series B round.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Creative Director: Becky Sanders, One Design Company
Biomedical Animator: Cameron Slayden, MS, Microverse Studios
Biomedical Animator: Stephen Boyd, MFA, Microverse Studios
Voice Over Talent: Paul Herzberg
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