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MetLife Legal Plans - Best Legal Website

Gold Stevie Award Winner 2021, Click to Enter The 2022 American Business Awards

Company: MetLife Legal Plans, Cleveland, OH
Company Description: MetLife Legal Plans, formerly known as Hyatt Legal Plans, helps Americans address important life issues through legal services plans. The company provides access to the most commonly needed legal services to over five million Americans nationwide through its network of over 18,000 licensed attorneys and its award-winning client service by phone or online. For more information, visit www.legalplans
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Legal

Nomination Title: MetLife Legal Plans: Empowering working families with easy access to legal help

In 2020 we completely redesigned our website in order to better meet the needs of our legal plan members. Our new, modern sitemakes it easy for membersto use the plan and providesaccess to digital tools that remove barriers for handling legal matters in their lives.

We leveraged the latest in cloud computing technology to create a flexible, scalable solution that will continue to grow and evolve with member needs. Through an agile development process, we are constantly updating and improving our site based on feedback.

Digital estate planning

One of the most significant differentiators of our website is our digital estate planning experience. Members have the option to choose an attorney for their estate planning, or choose to do it online. If they choose online, members can complete their will,healthcare directive, power of attorney and revocable living trust on the website.

The process is designed to be simple enough for anyone to use. The language on the site is clear and easy to understand, so all members know what information to provide. Through this self-guided process, most members complete the documents in under 15 minutes.

Healthcare Heroes

One of the most rewarding parts of launching this experience during the pandemic was that we were able to give back to the heroes working tirelessly on the front lines.InMay we launched a “Healthcare Heroes,” initiative, providing free digital estate planning to healthcare workers across the country. This quick, simple experience fit into their busy schedule, allowing them to take the steps needed to feel more protected.

Results:

9,426 healthcare workers created a free estate plan
Net Promoter Score: 83

We were honored to give them some peace of mind during stressful times. Here isfeedback we heard:

“As a single mother I have been wanting and needing to get a will done, to protect me, my children and my assets. The MetLife Legal Plans format made the process of doing it effortless. I was able to write my will, edit it and print it in less than 30 minutes. Amazing.”

“I think it is awesome that MetLife Legal Plans is offering this to healthcare workers in this Covid-19 crisis, and not only that, but at a time when your loved one is sick or going through it, and you have a lot on your mind already. Now, you don’t have to worry about what to do for them if anything happens, it’s all set up already.”

“The process for completing the documents was very easy and did not take long to complete. This is an awesome free service that is greatly needed, especially during times like this. I feel better knowing that I now have my wishes in writing in the event of medical emergency or death. Thanks MetLife Legal Plans!”

Video notary

The highlight of our experience comes at the end, where (in states where this is legally available) members can meet virtually with a notary and two witnesses to notarize and electronically sign the documents. This is a one-of-a-kind experience enabling members to fully complete their documents online, something no other provider currently offers.