MediaGo, Sunnyvale, California, United States: MediaGo, MediaGo's Five New Deep Learning Models

Written answers to the questions

November 29^th, 2024

Total 339 words used.

MediaGo's unique proposition lies in its advanced use of deep learning models. This technology enables MediaGo to process more than 7 million ad requests per second, allowing it to evaluate advertising effects and formulate intelligent bidding strategies in real time. Here are the major features that distinguish MediaGo and provide significant benefits to advertisers:

1. Traffic Value Assessor: This model can accurately estimate the value of traffic. It allows advertisers to avoid the threat of invalid traffic (IVT), significantly reducing the IVT ratio to less than 10% of the industry average. The model is also able to accurately assess traffic value, eliminating low-quality traffic with poor results, so that bids are only made for the highest-value traffic, improving the effectiveness of media buying.

2. Attention, Interest, and Intention Prediction Models: These three models leverage contextual data and historical global marketing insights to enable real-time predictions at each stage of the marketing funnel, with improvement including 20% increase in viewable exposure rate. By accurately judging user interest and conversion intention, these models help advertisers reach users who are more likely to click and convert, resulting in an average increase of 15% in click-through rates and 40% in conversion rates.

3. Advanced Bidding Strategy: SmartBid, MediaGo's intelligent bidding product, automatically adjusts bids based on market dynamics and ad performance. It offers two modes – Target Cost Per Action for cost-sensitive clients and Max Conversion for clients who aim to achieve the maximum number of conversions while hitting their target CPA – to meet different advertising goals. Ad campaigns using SmartBid have shown an average 35% increase in return on advertising spend, making it highly effective for maximizing advertising efficiency and results.

These upgraded models enable MediaGo to accurately assess traffic quality, facilitate smart bidding for ad placements, and deliver precise predictions at every stage of the marketing funnel. This comprehensive approach helps advertisers maximize their return on investment by ensuring that their marketing efforts are both efficient and effective, setting a new standard in the industry for campaign performance and efficiency.

Total 350 words used.

MediaGo stands out as an innovative platform due to its upgraded models that leverage a deep neural network with over one billion parameters. This technology uniquely processes over 7 million ad requests per second, providing traffic value assessment, real-time prediction of user behavior, and advanced SmartBid technology. These capabilities collectively increase viewable exposure rates by 20%, click-through rates by 15%, conversion rates by 40%, and ad spend ROI by 35%, setting new industry standards.

Since the launch of MediaGo’s five new deep learning models, they have been integrated into advertising campaigns with impressive results. These innovations have shown real-world success in optimizing performance and driving growth for MediaGo's partners.

A prime example of this success is MediaGo’s partnership with MVF, a leading digital marketing company with a deep expertise in lead generation ads, to achieve a significant 111% increase in spending while maintaining stable costs and a 10% decrease in duplicate leads with overall lead quality significantly above target.

Calum McAuley, Senior Paid Marketing Specialist from MVF stated: "Over years of partnership, we've witnessed the growth of MediaGo's deep learning technology, further solidifying our belief in the enhancement that deep learning brings to ad performance. MediaGo's advertiser-first approach effectively solves problems, strengthening our confidence in future collaborations."

Another notable success comes from MediaGo’s partnership with ROI Marketplace, a digital advertising agency that manages substantial marketing budgets for clients across a wide range of industries, each with unique marketing goals, requiring meticulous execution to optimize. MediaGo's upgraded deep learning models have empowered ROI Marketplace to filter high-quality traffic, pinpoint users with genuine interest and conversion intent, and implement intelligent bidding. This has resulted in a 170% increase in average conversion rate (CVR), a 163% increase in spend scale, and an 8.8% improvement in return on advertising spend (ROAS).

Joe Burton, Founder of ROI Marketplace stated that “MediaGo is at the forefront of deep learning development, with targeted models that focused on specific nodes of the marketing funnel to meet diverse advertising objectives. These advanced models effectively help advertisers enhance ad performance, setting MediaGo apart in the advertising industry."

Total 39 words used.

MediaGo’s Five New Deep Learning Models Accurately Improve Full Funnel Conversion Rates: https://www.mediago.com/detail?id=1394

Success Stories | 170% Increase in CVR: MediaGo's New Deep Learning Model Boosts ROAS for ROI Marketplace: https://www.mediago.com/detail?id=1399