Total 650 words used.
The average American spends more than 4 hours a day on their mobile device, meaning it’s more important than ever for brands to ensure their customers are downloading and using their mobile apps. This is where the talented US team at M&C Saatchi Performance steps in. For more than 16 years, the M&C Saatchi Performance team has profitably grown client brands through mobile marketing. The agency has authority in amplifying many subscription apps across sectors such as Entertainment, eCommerce, Education, and Gaming, while remaining independent of network agencies but part of M&C Saatchi Group, the $147 million London-based brand-building network.
M&C Saatchi Performance offers services that help brands grow in the digital economy across all online channels. With specialists across performance marketing channels such as; streaming TV (CTV), paid search, paid social, programmatic, Influencers, and more, the team plan and buy media, optimizing against every action the consumer takes at every stage of their journey to ensure the best results possible.
M&C Saatchi Performance was the brainchild of Global CEO James Hilton, a pioneer in enhancing human connections via mobile way back in 2006.
Within the agency, the employees are the best USP and leadership matches their experience. The team is; ‘The minds behind the machines,’ a group of highly experienced individuals that combine knowledge and data to deliver outstanding results and exceed client expectations. The U.S. team has stood out since its 2011 launch, with many clients retained for multiple years. [REDACTED FOR PUBLICATION]
Since 2021, thanks to the leadership of Guillaume Lelait, Managing Director, Americas, the U.S. team has gone from strength to strength. Foreseeing a need to diversify while still keeping mobile front and center, Lelait set about a series of internal promotions within the US team, launching significant new services at the same time.
Management Team:
Guillaume Lelait, Managing Director
Jennifer Sudo, Managing Partner - responsible for launching Influencer Marketing services
Jonathan Yantz, Managing Partner
Bridget Hall, Group Account Director - responsible for launching streaming TV marketing services
Jake Gillett, Director of Planning
Adrienne Rice, Director of Media Investment
Christopher Khan, Director of Search & Social
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Influencer Performance Marketing
Rather than simply employing Influencers or Creators to promote products or services, this offering was launched when Jennifer Sudo understood the power of combining Performance strategies with Influencer campaigns. Originally influencer campaigns ran on TikTok to drive mobile app installs for a client while mitigating tracking issues coming from iOS 14.5 and ATT. The campaign was so successful that an Influencer Performance Marketing service was launched.
The team developed a strategic, data-led approach, with Influencers and Creators fulfilling different objectives.
Influencers:
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Cherry-picked for brand fit and following
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Create content to engage their audience
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Best-performing organic posts are promoted through paid media
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Performance is analyzed
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Nomination Title: Delivering success in online performance marketing due to exceptional leadership
