Company: Marvell, Santa Clara, CA
Entry Submitted By: Finn Partners
Company Description: Founded in 1995, Marvell Technology Group Ltd. has operations worldwide and approximately 7,200 employees. Marvell’s U.S. operating subsidiary is based in Santa Clara, California and Marvell has international design centers located in the U.S., Europe, Israel, India, Singapore and China. A leading fabless semiconductor company, Marvell ships over one billion chips a year.
Nomination Category: Products & Product Management Awards Categories
Nomination Sub Category: New Product or Service of the Year - Hardware - Semiconductor or Other Electronic Component

Nomination Title: Marvell® ARMADA® 1500 series System-on-Chip (SoC) platform (88DE3100)

Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and performance to date:

Just a decade ago, a state-of-the-art television included a 35-inch tube, weighed a few hundred pounds and delivered 480p images in a square format. Today’s TVs are thinner and lighter, yet wider, and deliver better, high-definition images.

That said, consumers are growing unsatisfied with single-function devices. Expectations are high for today’s digital home, and therefore the next step in the evolution of televisions will be the proverbial ramping up of their IQs. By 2015, the number of “smart” or Connected TVs is expected to grow to more than 75% of TVs sold across the globe.  Manufacturers have begun signing deals with a growing list of content providers, including newspapers and magazine publishers, online commerce sites and a wide variety of user-generated and other online video sites.

Instant, high-quality multimedia and a customized, personalized experience are in high demand. Whether it’s 3D streaming video, gaming, or connecting with friends, the devices that deliver the experience need to provide seamless connectivity and plenty of processing power. Another challenge of today’s user experience is that content is partitioned into two separate worlds: traditional cable/satellite television and web based content.

With Marvell’s innovative ARMADA 1500 series System-on-Chip (SoC) platform (88DE3100)  , these two experiences can be combined into one, allowing users to experience a multitude of HD content anytime and anywhere -  all on an HD television. Where traditional devices fall short, Marvell’s ARMADA 1500 series SoC platform enables PC-like processing power to support browsing functionality with support for key elements like Flash, decodes various formats of media (audio, video and images), allows an immersive viewing experience for all forms of content, powers a seamless and “transparent” connectivity between various connected devices in the “home ecosystem”, and enables an extremely intuitive and easy-to-use user interface that permits the user to watch whatever content he or she desires on any connected display within the home. Consequently, this is why Marvell’s ARMADA 1500 is also the main enabler of the Google TV 2.0 and 3.0 platforms.

Marvell’s ARMADA 1500 has a set of unique features that enable this immersive digital entertainment experience. With its high performance ARM compatible dual core CPU, it is able to power the latest search engines, such as Google, as well as render content from Netflix and YouTube while also enabling a seamless user interface utilizing Marvell’s 3D graphics Qdeo™ processing engine. Additionally, Marvell created a unique chip architecture that allows users to access broadcast cable as well as web content from one device, all at an effective price point and low power consumption.

Ideal for OEMs and ODMs looking to offer consumer electronics manufacturers, service providers, and their customers a more immersive and high-performance experience that is unmatched by competitors, Marvell’s latest HD Media SoC platform has been deployed in several form factors: Google TV and Android TV enabled televisions, Blu-ray players and set-top-box.

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Mr. Gaurav Shah joined Marvell Semiconductors in 2006 and is the Vice President of Marketing for the Digital Entertainment Business Unit in the Communications and Consumer Business Group. He was previously Sr. Director of Marketing and Business Development for the same business unit. With more than seventeen years of experience and knowledge in the consumer and PC market segments, Mr. Shah served in various senior product management roles at Portal Player, Nvidia, and VM Labs. He holds a Master of Engineering in Electrical Engineering from Purdue University and a Bachelor of Engineering from Bombay University.

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