Marketing Awards
2014 Marketing Awards Categories Stevie® Award Winners
indicates a category that was awarded at the ABA's new product & tech awards ceremony in San Francisco on September 12, 2014. Other categories were awarded at the ABA's traditional banquet in Chicago on June 13.
Marketing Campaign of the Year - Industry Categories
Marketing Campaign of the Year - Corporate Reputation / Professional Services
GOLD STEVIE WINNER:
Accenture, Chicago, IL: Client Success Stories - High Performance Delivered
SILVER STEVIE WINNERS:
Global Experience Specialists (GES), Las Vegas, NV: Art and Science of Engagement
Insperity, Kingwood, TX: Insperity: We Are Ready Campaign
BRONZE STEVIE WINNERS:
Altria Group Distribution Company, Richmond, VA: Altria Group Distribution Company Profits Campaign
Merkle, Columbia, MD: 2013 Marketing Imperatives
Marketing Campaign of the Year – Electronics
GOLD STEVIE WINNER:
Sony PlayStation, Foster City, CA: PlayStation 4 Marketing Campaign
BRONZE STEVIE WINNER:
AMD, Austin, TX: The Campaign That Cost Less Than A Keg of Beer
Marketing Campaign of the Year - Financial Cards, Products & Services
GOLD STEVIE WINNER:
SunTrust Bank, Atlanta, GA: SunTrust: Lighting the Way to Financial Well-Being
BRONZE STEVIE WINNERS:
Blackhawk Network, Pleasanton, CA: Blackhawk Network's Before You Campaign
Discover Financial Services, Riverwoods, IL: Discover Cashback Checking launch
John Hancock Signature Services, Boston, MA: Fast, Simple & Secure
Marketing Campaign of the Year - Healthcare - Rx and Services
GOLD STEVIE WINNER:
Makovsky Integrated Communications, New York, NY: Affinity Health Plan - Marketing Campaign
BRONZE STEVIE WINNERS:
Health Partners Plans, Philadelphia, PA: Rebranding Advertising Campaign
Quality Systems, Inc., Irvine, CA: Quality Systems/NextGen Healthcare: NextGen Healthcare’s HIMSS14 Campaign
Sentient Interactive, Morristown, NJ: LIVALO Website
Marketing Campaign of the Year – Insurance
GOLD STEVIE WINNER:
TIAA-CREF, Charlotte, NC: TIAA-CREF Life Insurance Integrated Campaign
SILVER STEVIE WINNER:
Makovsky Integrated Communications, New York, NY: Affinity Health Plan - Insurance Marketing Campaign
BRONZE STEVIE WINNERS:
HUB International, Westmont, IL: The HUB International Business Development Strategy
Worth Ave. Group, Stillwater, OK: Worth Ave. Group Giveaway Marketing Campaign
Marketing Campaign of the Year - Internet / Telecom
GOLD STEVIE WINNER:
CyrusOne Inc., Carrolton, TX: New Product Launch: National Internet Exchange Drove 137% More Leads and New Business
BRONZE STEVIE WINNER:
Zendesk, San Francisco, CA: Zendesk's iPad App and Help Center Marketing Campaigns
Marketing Campaign of the Year – Software
GOLD STEVIE WINNER:
Vérité, Sandy, UT: LANDESK User-Oriented IT Campaign
SILVER STEVIE WINNER:
Thomson Reuters Elite, Culver City, CA: Thomson Reuters Elite: Business Development Launch
Marketing Campaign of the Year – All Other Industries,
GOLD STEVIE WINNER:
GES, Irving, TX: Made for Each Other - Zombie Boy Wedding - for Dermablend
SILVER STEVIE WINNERS:
Digital Surgeons, New Haven, CT: The City of New Haven and the Livable City Initiative Brand Campaign
Grow Marketing, San Francisco, CA: The Glenlivet Dram and Discover
Jacobs Agency, Chicago, IL: CMI Cans Get You Cooking Campaign
Nutrabolt, Bryan, TX: Neon Sport
One Eighty, Seattle, WA: Treeo Marketing Campaign
BRONZE STEVIE WINNERS:
BevMo!, Concord, CA: BevMo!'s Strategic Marketing and Rapid Expansion
Outsell LLC, Minneapolis, MN and Saatchi & Saatchi NYC: 2014 Toyota Corolla Launch
Trex Company, Inc. Winchester, VA: Trex Engineered Artistry
Marketing Campaign of the Year - Specialty Categories
Brand Experience of the Year - Business-to-Business
GOLD STEVIE WINNER:
OgilvyEntertainment, New York, NY: The FORTUNE Global Re:Set
SILVER STEVIE WINNERS:
97th Floor, Lehi, UT: The Coolest Companies to Work for
Accenture, Chicago, IL: Client Success Stories - High Performance Delivered
Monitronics, Dallas, TX: Ultimate Drive - High Performance Dealer Program
Teradata Corporation, Dayton, OH: Teradata Data-Driven Marketing Campaign
BRONZE STEVIE WINNERS:
Bankers Warranty Group, Tampa, FL: Tweet a Selfie
Citrix, Santa Clara, CA: Work Better Campaign
Brand Experience of the Year – Consumer
GOLD STEVIE WINNER:
GE, New York, NY: #6SecondScience Fair
SILVER STEVIE WINNERS:
Alex and Ani, Cranston, RI: Alex and Ani 2014 Brand Experience Campaign
Flooring America, Earth City, MO: Where Friends Send Friends Mobile Tour Campaign
Home Instead Senior Care, Omaha, NE: Addressing the Needs of the Rapidly Growing Alzheimer’s Population and Family Caregivers
MarketBridge, Bethesda, MD: My Well-Being Powered By Humana
BRONZE STEVIE WINNERS:
Citibank, New York, NY: Citibank's Local Brand Experience Campaign
Minacs Marketing Solutions, Irvine, CA: Minacs' Integrated Marketing and Fundraising Program to Maximize Brand Engagement
PERQ, Indianapolis, IN: PERQ Rebrand Launch & Party Attracts Buzz
Mobile Marketing Campaign of the Year
GOLD STEVIE WINNER:
Fiksu, Boston, MA: Plain Vanilla's Quizup App Campaign
Online Marketing Campaign of the Year
GOLD STEVIE WINNER:
Protection 1, Romeoville, IL: Protection 1's Online Marketing Campaign - #ProtectYourCookies
BRONZE STEVIE WINNERS:
Outsell LLC, Minneapolis, MN and Saatchi & Saatchi NYC: 2014 Toyota Corolla Launch
TIAA-CREF, Charlotte, NC: TIAA CREF Annuity Awareness Month
New Product or Service Introduction of the Year
GOLD STEVIE WINNER:
Cub Cadet, Cleveland, OH: Cub Cadet RZT S ZERO Product Launch
SILVER STEVIE WINNERS:
AMD, Austin, TX: The Campaign That Cost Less Than A Keg of Beer
Slack and Company, Chicago, IL: GE Predictivity Integrated Marketing Campaign
USANA Health Sciences, Salt Lake City, UT: USANA Protein Snacks
BRONZE STEVIE WINNERS:
Discover Financial Services, Riverwoods, IL: The launch of Discover Cashback Checking
Nutrabolt, Bryan, TX: Neon Sport Launch
Walker Sands Communications, Chicago, IL: 2013 Product Launch Campaign: Yeszone
Small-Budget Marketing Campaign of the Year (<$3 million)
GOLD STEVIE WINNER:
AMD, Austin, TX: The Campaign That Cost Less Than A Keg of Beer
SILVER STEVIE WINNERS:
BMO Capital Markets, Toronto, ON, Canada: Burning Ambition Mailer
Dodge Communications, Alpharetta, GA: Aesynt Rebranding Campaign
MarketBridge, San Francisco, CA: MarketBridge - Dell Market Accelerator
Nfinity Athletic Corporation, Atlanta, GA: Nfinity's Marketing Campaign - #CHEERNIGHTOUT
One Eighty, Seattle, WA: Treeo Marketing Campaign
SunTrust Bank, Atlanta, GA: SunTrust Charts the Course for Retirement for Three: Financial Planning for Families with Loved Ones with Special Needs
BRONZE STEVIE WINNERS:
Deltek, Herndon, VA: Project Based ERP for Dummies
Level 3 Communications, Broomfield, CO: Level 3 Network Enabled Enterprise
Pacific Life, RSD, Newport Beach, CA: Retirement Income Strategies Campaign
Richardson, Philadelphia, PA: Value = Insight Designed and Delivered
Viral Marketing Campaign of the Year
GOLD STEVIE WINNER:
AMD, Austin, TX: The Campaign That Cost Less Than A Keg of Beer
SILVER STEVIE WINNERS:
97th Floor, Lehi, UT: Friendzoned
Isagenix International, Chandler, AZ: Isagenix’ Share The Shot Viral Marketing Campaign
Marketing or Advertising Agency of the Year
GOLD STEVIE WINNER:
97th Floor, Lehi, UT: 97th Floor Agency
SILVER STEVIE WINNERS:
McKinsey Development, Warrenton, VA: The Power of Innovation
MELT, Atlanta, GA: MELT
BRONZE STEVIE WINNERS:
Stratus Interactive, West Chester, PA: Stratus Interactive
Tanis Communications, San Jose, CA: Tanis Communications: Rising Above the Noise: An Integrated Communications Success Story
Marketing Department of the Year
GOLD STEVIE WINNER:
Univision Communications Inc., New York, NY: Univision Communications Inc Corporate Marketing Department
SILVER STEVIE WINNERS:
AMD, Austin, TX: AMD: A World Class Marketing Team That's Also A PR Department
American Specialty Health, San Diego, CA: Engage! Creative Group
Jeunesse Global, Orlando, FL: Creativity Means Doing Things Differently
Quality Systems, Inc., Irvine, CA: Quality Systems/NextGen Healthcare - A Newly Structured Marketing Department Contributes to Growth
VerticalResponse, San Francisco, CA: VerticalResponse Team Pulls Out All the Stops for Product Launch
BRONZE STEVIE WINNER:
CallidusCloud, Pleasanton, CA: CallidusCloud's Marketing Department
Marketing Team of the Year
GOLD STEVIE WINNER:
Quality Systems, Inc., Irvine, CA: Quality Systems/NextGen Healthcare: NextGen Marketing-Tradeshows and Events Team
BRONZE STEVIE WINNERS:
CallidusCloud, Pleasanton, CA: CallidusCloud's marketing team
Medtech College, Atlanta, GA: Medtech College Marketing Team
Marketing Executive of the Year
GOLD STEVIE WINNER:
Jeunesse Global, Orlando, FL: Brandon Scott, CMO
SILVER STEVIE WINNERS:
Accenture, Chicago, IL: Teresa Poggenpohl, Managing Director, Global Image
Access Health CT, Hartford, CT: Jason Madrak, Chief Marketing Officer
Medtech College, Atlanta, GA: Richard Schechter, Senior VP of Marketing
Sony PlayStation, Foster City, CA: Guy Longworth, Senior Vice President, PlayStation Brand Marketing
BRONZE STEVIE WINNERS:
Allied Business Network Inc., Cheswick, PA: Breanna Wilson, Director of Marketing
CallidusCloud, Pleasanton, CA: Giles House, Senior VP Chief Marketing Officer
Thomson Reuters, Carrollton, TX: Tobias Lee, Chief Marketing Officer
Marketer of the Year
GOLD STEVIE WINNER:
ProcessPro, St. Cloud, MN: Karly Peters, Marketing Manager
SILVER STEVIE WINNERS:
AMD, Austin, TX: Chris Hook, Director of Public Relations
Temperature@lert, Boston, MA: Diane Deng, Manager of Growth Hacking
BRONZE STEVIE WINNERS:
All Florida Paper, Inc., Medley, FL: Alexander L. Hannett, Manager, Corporate Strategy and Marketing
Fulcrum Worldwide, Short Hills, NJ: A. Bohra, Marketing Manager
Hager Fox Heating & Air Conditioning Co., Lansing, MI: Matthew D. Anderson, Sales & Marketing Manager
USANA Health Sciences, Salt Lake City, UT: Jessica Reimer, Senior Marketing Manager