Company: Lofty
Nomination Submitted by: Attune Communications
Company Description: Lofty, Inc. (formerly Chime Technologies) provides an AI-powered platform that helps real estate professionals -- from agents to brokers and enterprises -- increase their productivity and accelerate business growth. Lauded for it's innovation and award-winning technology, Lofty is headquartered in Phoenix, Arizona, and operates as a US subsidiary of Moatable, Inc. (NYSE: MTBL).
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Real Estate - Small
 Nomination Title: Lofty
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2023, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
For many years, CRM was considered a four-letter word within the real estate industry. Systems were too cumbersome and complex for agents to use so they sat idle, building a poor reputation instead of helping real estate pros build a book of business. Lofty was purpose-built to change all that. For nearly a decade, the company has focused on delivering an end-to-end platform with practical AI-driven innovations designed to increase agent productivity, help teams work more effectively, and drive business growth.
Today, Lofty is widely recognized as a real estate tech innovator and AI pioneer. With an award-winning platform that is trusted by tens of thousands of agents nationwide as well as tier-one brokerages like eXp, Epique, and Lucido Global, Lofty optimizes every step of the real estate journey, helping customers prosper in an industry that is as dynamic as it is competitive.
Real estate pros can finally rely on a platform they love (not love to hate!). For example, in just one year since implementing Lofty, fast-growing brokerage Epique Realty, increased their agent base by 342%, more than 2,000 agents. Today, 90% of Epique agents rely on Lofty, an adoption rate 3x higher than the company’s previous CRM.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Over the past year the real estate industry has turned upside down – high interest rates, limited inventory, and massive regulatory changes (such as the NAR commission ruling) have left many reeling. Despite this, Lofty experienced a 20% year-over-year increase in customer seats, fortifying its position as a market leader. With a steadfast commitment to meeting the evolving needs of today’s real estate professionals, Lofty continued to deliver what was most needed.
For example, as a pioneer in AI applications for real estate, Lofty unveiled Lofty Assistant and at year end (2024) reported a 60% increase in its AI user base as customers quickly discovered the undisputable value of leveraging AI to grow their business. Lofty Assistant “followed” nearly 2 million leads over the course of the year, empowering agents to stay focused on the essential human aspects of the home buying and selling process. Today, Lofty Assistant boasts 95% conversational accuracy (meaning, it interacts like a human would) and generates nearly 6,000 pieces of content weekly to help improve agent productivity and fuel strategic marketing programs.
Lofty also doubled down on its technology for brokerages by unveiling a new Enterprise platform. Featuring enhanced reporting capabilities, new pricing models, and custom white label options, Lofty Enterprise is quickly becoming the platform of choice for forward thinking brokerages, and provides the foundation needed to recruit and retain a powerhouse team. Top customers, including Epique Realty, Lucido Global, Elegran and REAL credit Lofty as a lynchpin to their accelerated business growth.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 244 words used.
Despite market challenges, Lofty has consistently delivered monthly product enhancements, informed by strategic customer feedback for almost 10 years. Even with the advent of AI, Lofty has continued to focus on innovations that are practical, powerful, and fit directly into agent and brokerage workflows. Unlike competitors, Lofty doesn’t simply release AI-driven features for the sake of AI. Instead, Lofty’s agile product development team continues to demonstrate a commitment to the industry by delivering thoughtful iterations that truly map to what agents and teams need to be successful. Perhaps that’s why, across the board, forward thinking brokerages choose Lofty time and time again when they want to use technology to propel their business forward.
Lofty’s commitment to practical AI innovations has also been recognized by the industry at large. Consistently named a tech innovator, Lofty was awarded a 6th consecutive HousingWire 100 distinction, which honors the most innovative and impactful tech organizations in the housing economy. Lofty CEO, Joe Chen was also named a 2024 HousingWire Tech Trendsetter for his ability to address technology gaps in the market and to help agents work smarter, not harder. Lastly, Lofty was also recognized as a Best-in-Class real estate platform, from real estate industry research firm T360, a distinction to recognize market leading all-in-one platforms that support key audiences – from agents to teams to brokerage owners.
Despite headwinds, over the past year Lofty has delivered continued innovation, achieving pivotal business growth for the company and their customers.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 56 words used.
Here are the supporting materials:
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