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KV Pharmaceutical

ABA08 Winner

 

Company: KV Pharmaceutical, St. Louis, MO
Company Description: KV Pharmaceutical is a fully integrated specialty pharmaceutical company developing and marketing technology- distinguished branded and generic/non- branded prescription pharmaceuticals. The Company markets its products through ETHEX Corporation, a national leader in pharmaceuticals competing with branded products, and Ther-Rx Corporation, its branded drug subsidiary.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Specialty Ad

Nomination Title: Clindesse - Bacterial Vaginosis in Perspective: A Peer-to-peer Educational Exchange

    The date on which this nominated ad was first run, aired, or otherwise made public:

        October 2007

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

        Bacterial Vaginosis in Perspective: A peer-to-peer Educational Exchange is an
        efficient and effective way to provide clinical information to healthcare
        providers regarding proper screening, accurate diagnosis and effective
        treatment options for the treatment of bacterial vaginosis.  Conveniently
        available on a USB flash drive, this educational tool is incredibly important
        because the disease state realizes continuous evolution.  The video features
        medical experts who deliver the complex disease state information in a clear
        and understandable manner. The video is easily navigated with radiant colors
        and images, capitalizing on the iconic Clindesse "Vespa Girl" who is memorable
        and exudes energy.     

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        Advertising Agency/City: MediMedia Educational Group/Chatham, NJ

        Client: Ther-Rx Corporation (a subsidiary of KV Pharmaceutical)

        Art Director: Jasmin Lee

        Cinematographer: Bob Camitta

        Creative Director:  Eda Angulo

        Designer: Patricia Terreri

        Director: Dave Emmerling

        Illustrator/City: Jasmin Lee, NJ

        Music Producer/City: N/A

        Photographer/City: N/A

        Printer/City: Refined SIght, NY

        Producer: Dave Emmerling

        Production Company/City: Midnight Media Group, Inc. / Millburn, NJ

        Programmer: Mike Fischbeck                

        Writer: Eda Angulo

        Web Development Firm/City: Midnight Media Group, Inc. / Millburn, NJ