Kinesis Marketing

Company: Coldwell Banker Real Estate Corporation, Parsippany, New Jersey
Company Description: Coldwell Banker Real Estate Corporation For 100 years, the Coldwell Banker® organization has been a premier provider of full-service real estate. Coldwell Banker Real Estate Corporation, a subsidiary of Cendant Corporation (NYSE: CD), has more than 3,700 independently owned and operated residential and commercial real estate offices with over 120,000 Sales Associates globally.
Nomination Category: Advertising
Nomination Sub Category: Best Online Ad

Nomination Title: Coldwell Banker Real Estate "Splashing Dog" Ad.

   1. The date in 2005 on which this nominated ad was first run, aired, or otherwise made public:

September 12th 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL to the nominated ad if available. (up to 100 words):

http://clients.kinesismarketing.com/cb/affiliate/msn_demo/

The objective was to promote the new coldwellbanker.com website which launched in 2005.  The call to action was to "click-and visit" the new site that featured a new and improved design.

The ad unit was an over-the-page buy, attracting users attention to the banner with the value proposition and the call to action. It ran on a Sunday for the entire day and resulted in a dramatic increase in the amount of visitors to the site. The dog represents the website's personal retriever mascot/icon, which embodies the site's functionality where you receive via email information to fit your profile/requirements.

   3. List the appropriate creative and production credits for this entry:

Creative Director: Gordon Miller
Design Director: Michele Marx
Flash Desing: Trevor Aldinger
Illustrator: Mike Aldinger