Kenneth Rainin Foundation - Best Video - P.R.: Other

Company: Kenneth Rainin Foundation, Oakland, CA
Company Description: The Kenneth Rainin Foundation is a family foundation that collaborates with creative thinkers in the Arts, Education and Health. At the Rainin Foundation, we believe in taking smart risks to achieve breakthroughs. We support visionary artists in the Bay Area, create opportunities for Oakland’s youngest learners, and fund researchers on the forefront of scientific discoveries.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Other

Nomination Title: Visionary Public Art

The date on which this nominated production was first distributed or otherwise made public: February 11, 2020

The Kenneth Rainin Foundation’s Open Spaces program launched in 2017 to support temporary place-based public art projects that engage communities.

Our inaugural grantees created three projects that addressed gentrification, unequal air quality and systemic oppression.

Our objectives with this video series were to:

Document the projects.
Showcase the type of work we fund through this new grant program.
Convey the impact of public art.

We created a 6-minute video featuring all three grantees and a 1-minute video for each project.

Seeking to uplift the artist’s voice on these sensitive topics, we provided a video producer to work directly with the artists to determine which stages of the project were appropriate to film. A professional writer also interviewed them about their projects, the community engagement process, the lessons learned and the impact of their work.

We released the series of videos accompanied by written pieces in February 2020. Since our audiences were rightfully preoccupied with COVID-19, we did not implement a heavy advertising plan. With all things taken into consideration, we’re happy with the success we’ve seen so far:

11.5k views of the videos
618 pageviews of the written stories

Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Jamie DeWolf, Producer
Amanda Flores-Witte, Communications Director
Teri Gardiner, Communications Officer
Megan De Trane, Communications Associate