Company: The Keep A Breast Foundation, Los Angeles, CA
Company Description: The Keep A Breast Foundation is a global non-profit organization dedicated to helping eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through Art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices that benefit their long-term health.
Nomination Category: Annual Report & Publication Awards Categories
Nomination Sub Category: Best Newsletter or House Organ/Publication - Online/Electronic

Nomination Title: The Keep A Breast Magazine

The date on which this nominated material was first distributed or otherwise made public: This publication was made public on October 1, 2012.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The Keep A Breast Foundation is the leading, youth-focused breast cancer nonprofit, inspiring millions around the globe with its messages of education, prevention and support. KAB has demonstrated it’s a new nonprofit model, one that assumes that today’s young people are articulate, critical and ready to establish their identities through meaningful action. Through our partnerships with young cancer survivors and its Ambassadors program with celebrity athletes, artists and musicians, KAB has achieved a balance of shared experience and effective messaging. The Keep A Breast Magazine serves as an additional public outreach tool to educate on a range of important topics including current cancerissues, updates on grassroots programs and events, tips on how to live a healthy lifestyle, features on KAB ambassadors and more.

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