John Hancock Funds

Company: John Hancock Funds, Boston, MA
Company Description: For more than three decades, John Hancock Funds (JHF) has been helping individual, corporate and institutional clients reach their most important financial goals. JHF manages more than $54.4 billion in open-end funds, closed-end funds, private accounts, retirement plans and related party assets for individual and institutional investors
Nomination Category: Team Awards Categories
Nomination Sub Category: Best Creative Team

Nomination Title: John Hancock Funds' Creative Services Team

1. Tell the story about what this nominated team achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

The Creative Services team at John Hancock Funds had a tremendous year.
Inspired and challenged by the company’s ambitious sales goals, this team of 25
professionals demonstrated their ability to show creativity in everything they
did. This team is responsible for creative, financial publishing, print
procurement, literature fulfillment and the in-house document center for John
Hancock Funds.

Here are some of the year’s highlights:

In 2006, John Hancock undertook a major rebranding initiative and re-engineered
the marketing collateral system. The creative team collaborated with various
business units to establish design guidelines that would enable all of John
Hancock to leverage the strong brand. With a clear understanding of the refined
brand attributes, the creative team went to work crafting a design strategy
that positioned John Hancock Funds as a top mutual fund player. The result:
John Hancock Funds was awarded best-in-class in seven categories by the Mutual Fund Education Alliance.

In addition to redesigning collateral material, the creative team launched an
International Funds campaign, a website campaign, print and multimedia for
their 37-city Roadshow, and a successful value-added program. This
included “Dream Planner,” “Multigenerational” (Do you mean “Lessons For Life”)
and “10 Common IRA Mistakes” kits. The team also launched a successful
literature-ordering Web site, managed a profitable document center and
supported new products in the Financial Publishing department.

The level of design and effectiveness of the work done by the creative group
sets them apart from the competition. John Hancock Funds has proven how an
internal creative group can be an integral part of the company’s vision and
play a major role in its success.

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Main page http://starawards.mfea.com/06Winners/default.asp
Best Overall Communication http://starawards.mfea.com/06Winners/award.asp?
title=Best%20Overall%20Communications
Best Innovation http://starawards.mfea.com/06Winners/award.asp?title=Best%20Innovation
Best advisor communication http://starawards.mfea.com/06Winners/award.asp?title=Best%20Advisor%20Communications
Best special communication http://starawards.mfea.com/06Winners/award.asp?title=Best%20Special%20Communications
Best educational brochure http://starawards.mfea.com/06Winners/award.asp?title=Best%20Educational%20Brochure
Best Investor fulfillment/Prospectus
http://starawards.mfea.com/06Winners/award.asp?title=Best%20Investor%20Fulfillment%20or%20Prospectus%

3. Provide a brief (up to 100 words) biography about the leader(s) of the nominated team:

The Creative Services team is led by Assistant Vice President, Dan Rollins.
Prior to joining John Hancock Funds in 1994, Dan worked as an art director and
general manager at Creative Publishing Corporation. He began his career as a
printing press operator and later received his degree in Advertising & Graphic
Design. Dan is a member of AIGA and is on the advisory boards for the Boston
Print Buyers and Print and Media Buyer Magazine.