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If there’s one thing Randy Ray knows, it’s this: You are not limited by your current circumstances. Randy grew up literally dirt poor — at times he didn’t own shoes and ate mud pies to stave off hunger pains. Despite this impoverished youth, somehow Randy held a strong belief that he was destined for success. This belief helped him break free from poverty to attend college and later design a computer system used to launch NASA space shuttles.
Throughout his life, that unabashed optimism has been one of the keys to Randy’s enormous success. Using his background in computer programming, Randy founded several successful businesses, including cofounding companies with his wife, Wendy Lewis. Their first venture together became a No. 1 medical software company which they sold, spinning off the hardware company and taking it to No. 184 on the Inc. 500.
After an unsuccessful attempt at retirement, on Sept. 9, 2009, Randy and Wendy founded Jeunesse Global. Having already achieved significant business success, the inspiration for Jeunesse was to help others realize their dreams and, through the nonprofit foundation Jeunesse Kids™, to make a positive impact for children who face what Ray had as a kid — little more than hope.
As the Founder and CEO of Jeunesse, Randy has commanded the helm of the company since its inception. In addition to providing corporate strategy direction for Jeunesse, he also champions the mission and vision of Jeunesse Kids. With a large global infrastructure and critical processes and systems firmly in place, in 2021 Jeunesse focused on products — specifically localizing products for international markets. This strategy included using local ingredients and manufacturers, filling unique niches, and entering growing product categories in specific markets. Jeunesse launched more than 20 new products across five regions, ranging from supplements and beauty items to beverages and personal care goods. This localization strategy resulted in lowered product costs and market growth. The average growth of the top three markets was greater than 106% in 2021. Also notable among the top 10 growth markets with at least $150,000 USD in monthly revenue:
- Top growing regions were Europe, Middle East, Greater China, and Latin America
- Growth ranged from 7.7% to 104%
- Growth among the top three markets averaged 59%
Live, in-person events are a key revenue driver for the company. The pandemic put a halt to in-person events in 2020. However, Jeunesse ventured back into hosting limited live events in 2021 by taking a localized approach. Using its JeunesseEvents.com platform, the company was able to able to offer virtual only, limited in person, and hybrid events, depending on the situation in each host country and region.
In 2021, Jeunesse celebrated its 12th anniversary. In addition to establishing itself among the top tier of the direct selling industry and making history as the youngest company to achieve billion-dollar annual sales, Jeunesse has achieved many notable accomplishments since its inception:
- Surpassing $8 billion in cumulative worldwide sales
- Establishing a presence in every major world market with 32 offices, 47 warehouses and product distribution in 146 countries
- Ranking five consecutive years on the Inc. 500/5000 list of fastest-growing companies in America (2014 to 2018).
- Garnering more than 980 corporate awards, including 40 awards for Company of the Year and 110 for its founding team
- Establishing its nonprofit foundation Jeunesse Kids™ (more than $13 million raised since 2012)
Amid the success, Randy has never let Jeunesse lose sight of its primary ambition: To help others. Through Jeunesse Kids, Randy is doing just that by making a meaningful difference in the lives of children in need around the world through sustainable projects that create long-term impact. In 2021, Jeunesse Kids donated $1,164,935 to 7 charities, funding 13 projects in 11 countries. In Jeunesse, Ray has found the perfect vehicle to bring the bright future he envisioned as a boy to thousands across the globe.
