Jeunesse Global - Company of the Year
Company: Jeunesse Global, Orlando, FL
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s exclusive skin care and nutritional products make up a comprehensive Youth Enhancement System (Y.E.S.). Jeunesse operates in 146 markets worldwide.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Non-Durables - Large
Nomination Title: Jeunesse®
When you think of family business, you tend to think small. Not the family behind Jeunesse. When husband and wife Randy Ray and Wendy Lewis launched Jeunesse in collaboration with Wendy's son Scott Lewis in 2009, the goal was to build a billion-dollar company. That milestone was reached in just six years when Jeunesse achieved $1.3 billion in worldwide sales, becoming the fastest company in direct selling history to reach the billion-dollar annual sales mark. http://www.jeunesseglobal.com/
The Jeunesse Founders attribute much of the company's success to their unusual launch strategy of first building several viable international markets, which sets up a diverse and sustainable global footprint poised to grow.
This strategy has helped Jeunesse achieve many notable accomplishments:
-Achieving $8 billion in cumulative worldwide sales in 2020
-Establishing a presence in every major world market (32 offices, 47 warehouses, and distribution in 146 countries)
-Ranking five consecutive years on the Inc. 500/5000
-Ranking in the Top 20 ofDirect Selling NewsGlobal 100 for the past five years
-Garnering more than 800 corporate awards, including 32 awards for Company of the Year and 97 for its founding team
-Establishing its nonprofit foundation Jeunesse Kids™ ($12.8 million raised since 2012) http://www.jeunessekids.org/
It’s abundantly clear — 2020 was a year no one imagined. COVID-19 upended the way the world does business, and Jeunesse was no exception. The virus caused major disruption in world markets and challenged the ability of the company’s relationship-marketing business model to connect people in a world locked down and socially distanced.
Live, in-person events have been key revenue drivers for the company. Worldwide, Jeunesse holds approximately 300 events annually, with attendance ranging from 100 to 15,000 per event. With the pandemic putting a halt to these in-person events, Jeunesse had to quickly reimagine this critical aspect of its business model.
The result was Jeunesse LIVE — a global virtual events platform designed to connect people from all over the world in real-time. The platform was constructed within 30 days and supports simultaneous translations in up to 21 languages at any one time, in high-quality 1080p resolution broadcast on a gated viewing platform integrated with the Jeunesse ticket holder database. The platform also integrates with the Jeunesse Jmobile app for updates and information.
In addition to creating the Jeunesse LIVE platform, the company invested heavily in product development. It launched 20 new product concepts with award-winning branding and marketing assets, as well as localized another 20 products for global market distribution.
All these efforts were supported by a workforce of 775 employees who were transitioned from 32 offices around the world to working remotely with technology that allowed them to connect with other employees and customers.
In a year defined by global disruption, Jeunesse reimagined a key aspect of its business while turning to its large global footprint to develop growth in several international markets.
By keeping its Distributors connected and continuing to roll out innovative products, Jeunesse experienced significant growth worldwide. The average growth of the top three markets was 70% in 2020. Other notable growth included:
-Top five growth markets: 25% to 84%
-Europe & Middle East: 42%
-North America: 26%
-Asia Pacific & Africa: 12%
-Latin America: 27%
-Brazil: 9%
Jeunesse LIVE supported this growth by reaching more than 2.7 million people and has forever changed the way Jeunesse does business. It offers the capability to exponentially increase the number of high-quality events the company can host around the globe — from smaller-scale corporate updates to full-scale events broadcast live from a staged venue with remote feeds. Virtual events include professional MCs, DJs, top-rate entertainment, super fans, 360-degree camera angle views, and real-time audience interaction.
The Jeunesse EXPO 2020 Vision: Global Virtual Event was broadcast live from the platform and reached more than 330,000 people. In 2019, the in-person EXPO tour stopped in five international cities and attracted an audience of approximately 50,000. All were fee-based events.
Other 2020 achievements include:
-Celebrating the company’s 11thAnniversary
-Reaching $8 Billion in cumulative sales
-Ranking No. 14 onDSNGlobal 100
-Being selected as one of the “Best Places to Work in Direct Selling” for the 4thtime
-Garnering 184 corporate awards
To see how Jeunesse duplicated the energy and enthusiasm of an in-person event on the Jeunesse LIVE platform, view theJeunesse EXPO Vision 2020: Global Virtual Eventrecap video: https://jeunesse.wistia.com/medias/kurssl24cv.
Event Staging and Branding:
https://www.dropbox.com/s/rs1yz1pz35ztpzy/grid.pdf?dl=0">https://www.dropbox.com/s/rs1yz1pz35ztpzy/grid.pdf?dl=0
Meet the Jeunesse Family around the world and see the important role the company culture and in-person events play in the company’s success:
https://jeunesse.wistia.com/medias/ezmfp20vav">https://jeunesse.wistia.com/medias/ezmfp20vav.
The Jeunesse marketing team continued to create effective marketing tools critical to the company’s success. View a recap of their work (which won 140 awards in 2020):
https://jeunesse.wistia.com/medias/cmdpusk4v3
One new marketing tool isThe Time is Now, a video developed to reach those looking for an additional income source among the uncertainty of the pandemic:
https://jeunesse.wistia.com/medias/99vska1c0s
In a year indelibly marked by a global pandemic that took so much from so many, Jeuensse found ways to give back through its nonprofit foundation Jeunesse Kids. The foundation provided more than $2.4 million in grants to organizations fighting COVID-19, racial inequality, educational inequalities, environmental destruction, and the global hunger crisis. Incredibly, Jeunesse Kids raised $1,166,406 to fund 14 initiatives on 6 continents — including providing a $1 million grant to fully fund the WE College School of Entrepreneurshipin Kenya. For an overview of the latestJeunesse Kids Impact Report, clickhere: https://jeunessekids.org/q3-2020/.