Jeunesse Global - Company of the Year
Company: Jeunesse Global, Orlando, FL
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s skin care and nutritional products are made in the USA exclusively for Jeunesse and make up a comprehensive Youth Enhancement System. Jeunesse operates in over 100 markets worldwide.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Non-Durables - Large
Nomination Title: Extraordinary Growth Delivers Seven Years of Success
Tell the story about what this nominated organization has achieved since January 1, 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
The odds of success for startup companies are quite daunting. With 40% of new ventures failing before their third year, making it to the five-year mark is considered an important milestone. Jeunesse not only reached the coveted five-year mark, but made history in its sixth year by becoming the youngest direct selling company to reach billion-dollar annual sales. Further, Jeunesse has continued its growth trajectory, finishing 2016 up over $300 million with sales of $1.41 billion.
Achieving high year-over-year growth is critical for startups — and an accomplishment for any company. Sustaining that high growth for several consecutive years is extraordinary. Since its inception in 2009, that’s just what global youth enhancement company Jeunesse has done, with an impressive seven-year growth rate of 4,567%.
The company’s growth has earned Jeunesse a spot on the Inc. 500/5000 list of fastest-growing private companies in America for the past three years. In 2016, Jeunesse ranked #481 on the Inc. 500 with a three-year growth rate of 791%. Jeunesse was the only direct selling company to make the Inc. 500 last year. This growth is particularly impressive for a company of its size. Jeunesse was also the only billion-dollar company on the Inc. 500 last year, and is one of just nine billion-dollar companies to ever appear in the top 500 in the list’s 35-year history.
In addition, the company’s growth clearly outpaces that of the top-tier direct selling companies. Having steadily climbed the ranks of the Direct Selling News Global 100, Jeunesse is among the top 20 direct selling companies in the world, ranked at #18. Despite being among the largest companies in the industry, Jeunesse continues to enjoy growth that outpaces that of the top direct selling companies and the industry as a whole.
In 2016, Jeunesse grew 28% compared to the 3% to 5% estimated growth for the industry. Evaluating data from 2015 (the most recent year where complete industry figures are available), Jeunesse grew over 160%, while on average, the other top companies declined approximately 2%. Only six other companies in the top tier achieved growth, ranging from 2% to 47%. Worldwide, direct sales grew by an estimated 7.7%. Looking at sustained growth, Jeunesse outpaces the industry with a three-year compound annual growth rate (CAGR) of 342.3% vs. the industry CAGR of 7.2%.
Exclusive, in-demand youth enhancement products, a savvy international expansion plan and investments in global infrastructure poised Jeunesse for growth from the beginning. The company has established operations in over 140 countries with 32 offices worldwide. This global footprint has been the catalyst for the company’s continued growth as global markets continue to develop. Top growing markets in 2016 were Brazil (966%), Italy (103%), Philippines (91%), Russia (63%) and Thailand (41%).
Strategic new product development has also contributed to company growth. In 2016, Jeunesse launched two new consumer products to complement its Youth Enhancement System™, adding to its Luminesce® premium skin care with Flawless Skin Brightener and to its supplements rage with M1ND™, an exclusive product featuring ingredients that support memory and help reduce mental distraction.
In direct selling, events that educate, motivate and train independent distributors help fuel growth by providing the sales force with the knowledge and tools to succeed. On any given day, countless Jeunesse Distributor and corporate-sponsored events are happening around the world. In 2016, Jeunesse sponsored over 30 Jeunesse University events — an educational platform which has proven to be a successful training model. In addition, the company held over 50 Discover Jeunesse events designed to introduce the company and its products to prospective distributors.
While extremely pleased with the success achieved to date, company officials are focused on the future with strategic plans that support international and domestic growth, including rolling out existing products into global markets and supporting its brand-new NV™ line of micro-mist foundations which launched in February, marking the company’s entry into the $62 billion cosmetics industry.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2016 (up to 150 words).
-Increased annual sales by $310 million to $1.41 billion (a 28% increase).
-Moved up 83 spots on the Inc. 500 list of fastest-growing private companies in America to rank #481.
-Reached $3 billion in cumulative sales.
-Outperformed industry growth by 25%.
-Ranked in the top 10 privately held direct selling companies in the world.
-Ranked in the top 20 direct selling companies in the world, jumping 20 spots on the DSN Global 100 from #38 to #18.
-Ranked in the top 10 direct selling companies (public and private) in North America, moving up 10 spots on the DSN North America 50 list from #19 to #9.
-Ranked as the second-fastest growing direct selling company.
-Ranked for a third consecutive year on the DSN $100 Million Growth Club list.
-Received Gold Stevie Awards for Fastest-Growing Company of the Year in the American Business Awards and International Business Awards.
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?