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We’re committed to reducing the complexity of retirement planning. That’s who we are; and that commitment is reflected in our product kit system, designed to meet the unique and wide variety of needs of Jackson wholesalers, financial professionals, and their clients.
Jackson’s Marketing team created a system of printed kits that are easily identifiable, consistent with the Jackson brand, and offer our wholesalers the ability to package them into an easy-to-understand kit, yet customizable to the level of detail each financial professional—and their client--needs.
The kits are color-coded by product, which helps wholesalers and financial professionals easily navigate offerings based on product type. Yet, all have a cohesive design structure that builds brand equity across the spectrum of offerings. Lifestyle images and practical, clear copy helps the messaging resonate and supports better advisor-client conversations. Plus, each product kit can be tailored with additional marketing pieces that meet the needs of each client, whether it’s investment freedom, income benefits, tax efficiency, or all of the above.
This most-requested marketing piece is what drives our needs-based product distribution at Jackson. And it’s how we are able to provide comprehensive product information to our customers while making retirement planning clearer.
Nomination Title: Product kit system
