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Sarah Breden joined Ivanti two years ago as the Senior Social Media Manager, bringing with her a fresh perspective and a wealth of innovative ideas. Upon her arrival, she immediately recognized the extensive executive bench at Ivanti, a resource with vast potential that was not being fully leveraged. While it's common for social media programs to rely on external influencers, Sarah challenged the organization with a simple yet profound question: what if we could turn our internal team and executive bench into major influencers for our own brand?
With her strategic prowess, Sarah helped to identify and tier the executives, ensuring that the right message was communicated by the most appropriate spokesperson. By carefully tiering and identifying executives for specific messages, she enabled Ivanti to communicate its message in a more strategic, credible and impactful way, aligning seamlessly with the broader marketing team's objectives. This approach also allowed for a more personalized and impactful engagement with the audience, humanizing the brand and fostering stronger connections between executives and their audience.
Through the executive leadership program, Sarah successfully amplified the company's voice and engaged with millions of relevant customers, partners and prospects. Her efforts included planning and drafting social copy that aligned with Ivanti’s broader marketing strategy, covering key areas like thought leadership, research reports, webinars, analyst reports, awards and company news. This approach ensured that every piece of content contributed to a unified brand narrative. Her strategic insights and ability to adapt allows her to effectively address challenges and maximize opportunities, resulting in an elevated brand presence and increased audience engagement.
With ten years of experience in social media marketing, Sarah has used her deep expertise to drive a reach of over 5.3 million and secure over 33,000 engagements on Ivanti ELT posts in 2024, successfully positioning Ivanti executives as authoritative influences in the industry and dramatically enhancing the brands digital footprint.
One of Sarah's standout accomplishments was spearheading the social media transition for Ivanti's new CEO. Thanks to Sarah's strategy, his average engagement saw an impressive 157% year-over-year increase, establishing him as a thought leader on LinkedIn and boosting Ivanti's credibility on the platform.
Sarah’s strategic approach has also helped increase Ivanti’s share of voice across owned and earned social media by 15% in 2024, knocking a major competitor out of the top spot and solidifying Ivanti as the recognized leader in their space. Her ability to craft compelling content and engage with a diverse B2B audience has not only enhanced Ivanti’s brand awareness but also fostered a stronger connection by humanizing the brand and allowing for 1:1 connection between executives and customers.
Sarah Breden has leveraged Ivanti's executive bench, successfully transforming them into influential brand ambassadors. Her strategic vision and execution have not only amplified Ivanti's presence in the digital space but also forged meaningful connections with a vast audience. Sarah's work has undeniably set a new benchmark for social media success at Ivanti, ensuring the company's leadership is recognized as thought leaders in their field. Her dedication to driving meaningful engagement and expanding the brand’s reach makes her a standout in the digital space.
Nomination Title: Sarah Breden
