Intuitive, Sunnyvale, CA: The Race to Catch Lung Cancer

Company: Intuitive, Sunnyvale, CA
Company Description: Since 1995, Intuitive has advanced what's possible in minimally invasive care through sophisticated robotic systems, comprehensive learning, and value-added services. Working with physicians and hospitals around the world, Intuitive works diligently to help solve some of the hardest problems in healthcare.
Nomination Category: Video Categories
Nomination Sub Category: Documentary
Nomination Title: The Race to Catch Lung Cancer

1. The date on which this nominated production was first distributed or otherwise made public:

   March 19, 2021

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

   Total 150 words used.

   Lung cancer is the leading cause of cancer death in the US, killing more people annually than colon, breast, and pancreatic cancers combined. Successful lung biopsy to identify lung cancer is a crucial first step in treatment, but too often biopsy is performed after the disease has progressed beyond the point when a cure is still possible. Fortunately, the ability to change this dynamic is now available to physicians in the form of the Intuitive Ion robotic bronchoscopy system.

   In this film, lung cancer patient Doug Richardson shares his experiences under the care of Dr. Michael Pritchett, who used the Ion system to biopsy a lung nodule in a part of Richardson’s lung that was particularly difficult to access. Additional perspective is provided by Dr. Luis Herrera. This video captures the dramatic true story of an applied medical advancement that has the potential to improve the quality of many lives.

3. Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

   Intuitive

   Executive Producer - Ben Hess

   Director, Brand Strategy - Sharon Patin

   Senior Director, Brand & Creative - Jeff Zwerner

   Freethink Media

   Director - Michael E. Wood

   Executive Producers - Chandler Tuttle & Brandon Stewart

   Supervising Producer - Robert Chapman-Smith

   Producer - Jason Stefaniak

   Cinematographers - John Carrington & Matthew Price

   Assistant Camera - Aaron Greene

   Production Sound Mixer - George Wise

   Production Assistant - Miranda Trevino

   Editor - Lucas Abel

   Director, Editorial Operations - Isis Garcia

   Post-Production Supervisors - Seth Goldin & Maggie Linder

   Assistant Editors - Laura Whaling & Sophia Okorn

   Sound Design & Mix - Isaac Hammons

   Color - Nick Vega

   Special Thanks

   Doug Richardson

   Dr Michael Pritchett, D.O.

   Dr. Luis Herrera, MD

The Race to Catch Lung Cancer
	The Race to Catch Lunch Cancer