Internet Strategy Group

Company: Internet Strategy Group, Baltimore, Maryland
Company Description: ISG is an award-winning team of dedicated business, marketing, and creative professionals. As the fifth largest Web design firm in Baltimore, ISG began providing strategic support services to the Sylvan Learning Systems companies in 1998. Today, we manage online marketing efforts for a broad range of clients around the world.
Nomination Category: Advertising
Nomination Sub Category: Best Online Ad Campaign

Nomination Title: Hispanic Association of Colleges and Universities Campaign

   1. The date in 2005 on which this nominated campaign was first run, aired, or otherwise made public:

10/11/05

   2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL to the nominated campaign if available. (up to 100 words):

Please visit the HACU campaign site at: http://internationalscholarships.net

The International Scholarship Program website was created to encourage Latino college students to take advantage of scholarship opportunities and study abroad. Site visitors include students from all over the U.S., as well as study abroad offices in college and universities. ISG successfully deployed a cost-effective site in only six weeks. This site is a testament to the ability of online marketing to reach the widest possible audience on a limited budget.  Our client has the ability to post news articles and make edits to program content. Since its deployment, this site has served as a significant resource to prospective students.

   3. List the appropriate creative and production credits for this entry:

Account Director: Karin Cintron
Designer: Alan Tellington