Company: International Healthcare Media, LLC
Company Description: We are an informative, educational, dynamic online community for all healthcare providers, patient warriors, and patient advocates/caregivers around the globe. Our mission is to help improve health outcomes, patient satisfaction, quality of care, and quality of life. We deliver in-depth, timely news and information in the form of peer-to-peer conversations, videos and podcasts, conference coverage
Nomination Category: Web Achievement - Specialty
Nomination Sub Category: Achievement in the Use of Video or Moving Image
 Nomination Title: International Healthcare Media LLC | Mission Video
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
The mission video we are submitting for can be found by clicking 'Watch Showreel' on our Corporate site www.ihmholdings.com or by viewing the vimeo link directly https://vimeo.com/1042924628/46a981e8a5?ts=0&
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 370 words used.
Introduction: International Healthcare Media LLC proudly submits our updated corporate mission video for the award in the use of video. This submission showcases significant improvements we've implemented to enhance viewer engagement and communication effectiveness.
Background: Our original mission video, while informative, did not adequately capture the dynamic essence of our organization or the brisk pace of the healthcare industry. Recognizing the need for a more impactful presentation, we initiated a project to transform this key piece of our communication strategy.
Objectives: Our primary goal was to streamline the video to cater to contemporary viewing habits, which favor concise and engaging content. The objectives were clear:
- Reduce the video length to under one minute to accommodate the decreasing attention spans of today's audiences.
- Enhance viewer engagement through advanced motion design, compelling narration, and professional sound design.
- Communicate our mission and impact in healthcare media more effectively to our global audience.
Strategy and Execution: To achieve these objectives, we collaborated with an expert freelancer specializing in motion graphics and sound design. The project was divided into several key phases:
- Content Refinement: We distilled our message to its core, focusing on key points that communicate our mission and values succinctly.
- Motion Design Integration: Utilizing modern animation techniques, we added dynamic elements to the video that draw the eye and emphasize important messages.
- Narrative Enhancement: We scripted a tight, compelling narrative that conveys our mission clearly and is synchronized with visual elements for maximum impact.
- Sound Design: Professional soundtracks and sound effects were carefully selected to enhance the overall feel of the video, making it not only informative but also enjoyable to watch.
Outcome: The revamped mission video has been remarkably successful in engaging our target audience. Our concise, visually appealing, and audibly engaging format has set a new standard for how we communicate as an organization.
Conclusion: This project has not only transformed a fundamental asset but also revitalized how we present our corporate ethos to the world. The updated mission video is a testament to our commitment to innovation and excellence in healthcare media. We believe this improvement significantly contributes to the better understanding of our mission and enhanced engagement with our audience, aligning perfectly with the criteria of this prestigious award.
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