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Company: Infosys Limited, Mumbai, India
Nomination Submitted by: Interbrand
Company Description: Infosys Limited is one of the top 10 IT services companies of the world that provides next generation digital services and consulting. With nearly four decades of experience in managing the systems and workings of global enterprises in 46 countries, we navigate our client's digital transformation and expertly steer them through their digital journey.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Electronic Commerce Solution
 Nomination Title: Infosys Equinox
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Infosys Equinox is a human-centric digital commerce platform that helps retailers and brands create memorable shopping experiences. With the surging demand for digital commerce, Infosys launched Infosys Equinox on September 9, 2021, as an evolved version of SKAVA Commerce- a platform acquired by Infosys in 2015 and improved upon since then.
History of Infosys Equinox: 7 years post its acquisition by Infosys in 2015, SKAVA was completely merged into Infosys. The merger coincided with the infusion of additional digital engagement capabilities, new partners and new microservices into the SKAVA ecosystem and this ecosystem has continued to be enriched and was SKAVA was then relaunched in September 2021 as Infosys Equinox.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 339 words used.
Infosys Equinox is a human-centric digital commerce and marketing platform that helps brands create an omnichannel, hyper-personalized experience for shoppers. It is a Microservices-based, API-first, Cloud-native, Headless digital commerce platform that enables extensibility (MACH-X architecture) with its future-ready architecture built using open-source technologies with advanced security.
Seamless Customer experience excellence
Operating on a commerce-as-a-service model with a rich ecosystem of 25+ partners, like AWS for cloud operations and Live Person for conversational commerce, Equinox facilitates closer consumer-brand interactions by enabling unique digital customer journeys using emerging channels of engagement like social, chat, voice, AR/VR, live commerce, etc. The platform blends digital experiences with physical ones to deliver seamless phygital experiences wherever the consumer may be as well as omni channel capabilities including contactless shopping, curb-side pickup and endless aisle. Furthermore, creating multiple sites, microsites adapted for multiple languages and currencies, with deeply localized features and real-time promotions is made very convenient with the platform’s simplified Business User Tooling and workflows that require no changes to the application code or configuration.
Scale and flexibility to match evolving shopper demands
The platform offers a rich repository of microservices across domains like product (merchandising, inventory, pricing, etc), profile (B2B accounts, customers, authorisation), transaction (orders, payments, shipping, taxation etc.), orchestration (business onboarding, app store, notifications) and integrated marketing (AI/ML driven hyper-personalisation, hyper-segmentation) that organisations can seamlessly integrate with their existing systems. Microservices enable multiple commerce models including B2B, B2C, B2B2C, D2C, C2M, Super Apps, online marketplaces and digital malls.
Equinox comes with a responsive web, dynamic storefront, and an extensive app store with 100+ pre-existing solutions spanning from experience to operations that clients can include to extend their commerce platform’s capabilities. Ranging from perceptive experience design to optimized retail execution, the platform puts the shopper at the center of the enterprise’s commerce strategy and creates segment-specific, on-demand digital journeys that deepen brand relevance for the consumer.
Greater Speed to Market
With up to 50% greater speed-to-market than competitors, Equinox enables companies to launch their digital functionality swiftly, typically in less than 6 weeks.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 348 words used.
Infosys Equinox provides a comprehensive, end-to-end solution across the commerce lifecycle giving enterprises a perfect balance between future readiness, adaptability and agility for them to maximise customer value.
Key Numbers: (Data attached)
o 65+ customers globally
o Clocked a revenue of USD$68.5Mn in FY’21 (31% higher than what SKAVA earned in FY2020).
o Secured USD $20BN in 2021 on Gross Merchandize value revenue through the platform.
o 300+ active brand sites up and running
o 18MN+ registered users across customers
o Infosys Equinox microservices provide response in less than 250 milliseconds.
o Processing 1000+ orders per second. During peak traffic, Equinox achieved 500+ orders per second
During the launch week itself, Infosys Equinox received over 6.2 million digital impressions, 106 media hits within 48 hours of launch and 12 media bylines across geographies within 60 days
SKAVA was already rated as a leader in the 2018 Gartner Magic Quadrant for digital commerce. Now Infosys Equinox is a leader in IDC’s Marketscape of Worldwide Headless Digital Commerce Applications 2020-2021.It was also rated as a Best-of-Breed Commerce Platform by Ray Wang from Constellation Research in August 2021,for the second time in a row. It is one of only 4 such platforms selected from amongst 50+ platforms that were analysed by Constellation Research
Customer testimonials:
Our customers include global industry leaders in the Retail, CPG, Automotive, Telecommunications, Media, Hi-Tech, Education and Distribution industries. Below are some testimonials
“Equinox serves us as a digital hub powering over 250 of our global brand sites, B2B ecommerce and recipe sites, as well as direct-to-consumer (D2C) initiatives. We are able to launch new brand sites in as little as 3 to 5 days.” -Eric Nelson, CIO North America, Kraft Heinz
“This exciting partnership (with Equinox) marks another milestone in the execution of Packable’s strategy of augmenting our D2C platform ecosystem to accelerate brand partners’ revenues and profitability across e-commerce channels.” - Andrew Vagenas, CEO, Packable
"Thank you for helping to transform our company and bringing us into the modern age of e-commerce” – COO, $2B Global CPG Company
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 229 words used.
1. Attached Infosys Equinox Overview: This presentation shares an overview of Equinox along with the key numbers based on internal filings.
2. Concept Video of Equinox: https://www.youtube.com/watch?v=RDPEp-as1nE
3. Equinox Brochure: https://www.infosysequinox.com/pdf/equinox-humanizing.pdf
4. Testimonials –www.infosysequinox.com (At the end of the webpage)
5. Press Release –
a. Launch PR: https://www.infosysequinox.com/infosys-launches-infosys-equinox-our-human-centric-digital-commerce-platform.html
b. Packable PR: https://www.infosysequinox.com/direct-consumer-ecommerce-offerings.html
6. Analyst reports–
a. IDC Marketscape 2020: https://www.infosysequinox.com/idc-marketscape-2020-report-image-page.html
b. Constellation Research 2021: https://www.infosysequinox.com/constellation-research-2020-report-image-page.html
7. Media bylines –
- Hindu Business Line: Three key trends shaping digital commerce
- The Financial Express: Building Brand Loyalty
- New Digital Age: Serving the segment of one: How to hyper-personalise omnichannel commerce”
- Digital Magazine: 3 future-ready retail trends that were enabled by post-COVID shopping behavior
- Solutions Numériques: Serving the segment of one, how to personalize omnichannel commerce
- ITR News: Infosys Equinox: the commerce-as-a-service platform that adapts to consumer demands
- IT4 Retailers:Future-ready retail trends that were enabled by post-COVID shopping behavior
- Enterprise Times: Five tips for developing a more human-centric approach to commerce and communications
- Enterprise Times: Major enhancements to Infosys Equinox platform to drive commerce
- RIS News: How Retailers Can Harness Tech to Meet Consumers Anywhere
- TechTarget: Augmented Reality Emerges In Customer Experience Tech
- IT4 Retailers: Serving the segment of one: How to hyper-personalise omnichannel commerce
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