Independence Blue Cross - Best Internal Communications Campaign

Company: Independence Blue Cross, Philadelphia, PA
Company Description: Independence Blue Cross is the leading health insurance company -- and one of the largest employers -- in southeastern Pennsylvania. With our affiliates, we serve more than 8 million people nationwide. For more than 80 years, Independence has worked to enhance the health and well-being of the people and communities we serve.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Internal Communications - 100 or More Employees

Nomination Title: Independence Blue Cross bridges the distance to keep associates informed, engaged, and supported

Attachments include examples of the many new ways we engaged Independence associates,including:

-CEO and executive videos
-new intranet landing page for COVID-19 Updates
-email
-“Let’s Stay Connected’ slideshow series
-intranet stories

Additionally, the attachments showcase viewership and engagement reports for the CEO and executive video series and comments from associates.