ICRNetwork

Company: ICRNetwork, Inc.
Company Description: ICRNetwork is an integrated, international strategic marketing agency concentrating on brand identity, advertising, and related communications. Founded in 1997, the agency helps business and consumer clients differentiate and promote their products, build revenue traction, increase market share and meet business objectives. ICRNetwork has offices in the U.S., Spain and Italy
Nomination Category: Corporate Web Sites
Nomination Sub Category: Event Promotion

Nomination Title: INTERPHEX Event Web Site

The date in 2003 on which this nominated site or redesign was published:

INTERPHEX 2004: September 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

http://www.interphex.com is the engine that drives the INTERPHEX event for
Reed Exhibition.  This largest event in the pharmaceuticals industry was re-
branded for 2004 to encompass related industry shows under one name and
theme, with different target audiences for each, and the website had to mirror this
revised organization of the event.  The website was established as the portal for all
information, processing, registration, and show follow-up. The objective for the site
is to provide navigation that makes information gathering and registration easier. 
As such, Reed promoted the website as a key communications vehicle offering 1)
streamlined access to event information, with homepages for each sub-category;
2) related travel information and discounts; and 3) conference details and
registration. 

As a result of these efforts, 83% of show registration was handled online
compared to 69% for the 2003 event, fewer printed pieces were required, and page views jumped from 18,000 in 2003 to 69,000 for the 2004 event.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Reed Exhibitions
Art Director: Victor DeCastro
Creative Director: Ed Libonati
Producer: Meg Hogan
Writer: Mark Baxter