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Company: IBM Institute for Business Value, Armonk, NY
Company Description: The IBM Institute for Business Value (IBV) celebrates its 20th anniversary in April 2022. In the past two decades, the organization has served as the independent thought leadership think tank for IBM, producing more than 120 research-informed business insights every year.
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Achievement in Thought Leadership
 Nomination Title: IBM Institute for Business Value Achievements in Thought Leadership
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 103 words used.
The IBM Institute for Business Value (IBV) celebrates its 20th anniversary in April 2022. In the past two decades, the organization has served as the independent thought leadership think tank for IBM, producing more than 120 research-informed business insights every year.
In global thought leadership rankings conducted by Source Global, IBV has ranked in the Top 4 organizations for the past 12 years, ranking #1 in six of those years. In the most recent report, IBV’s thought leadership has rated most highly in differentiation (telling readers something they hadn’t heard before that can help them NOW) and resilience (producing consistently trustworthy thought leadership).
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's thought leadership achievements since the beginning of January 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 217 words used.
- IBM Institute for Business Value (IBV) created a full portfolio of COVID-related thought leadership content to help leaders across industries and disciplines manage through the pandemic and emerge stronger, which resulted in more than 100K downloads since March 2020, and these still rank as some of our most-read reports. Earned media coverage in global publications including: WSJ, Good Morning America, Forbes, Bloomberg, Bangkok Post, Fox News, Mundo RH, IANS, CNBC. Used as reference data in material from McKinsey, Zoom, World Economic Forum.
- Drove diversity & inclusion conversations among business leaders by producing research-informed insights highlighting leadership challenges in various constituencies supporting women, Black, Asian, Hispanic and LGBTQ+ leadership equality. Earned media coverage in Fortune, CNBC, Fast Company, Forbes, HR Executive, and Bangkok Post, Economic Times, and Medium, among others.
- Two decades of producing comprehensive annual reports and analyses of CEO priorities, as well as in-depth perspectives from other C-suite roles, providing business, technology and societal insight for leaders around the world and across industries. Specific studies are produced in about 20 countries and local languages. Earned coverage in: Fortune CEO Daily, Tech Insider, top story on LinkedIn News, Sydney Morning Herald, Chief Executive, Globe & Mail, Forbes, Yicai (China)
- IBV’s thought leadership enables far-future-focused business strategy conversations with significant productions such as the Quantum Decade hardcover book.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 142 words used.
- In an unpublished double-blind survey of 500 executives exploring the quality and value of thought leadership, IBV ranked #1 among technology consulting firms and #3 among business consultants. In the same double-blind survey, 79% of executives say they trust IBV thought leadership, and 25% say they have made a specific purchase decision based on IBV thought leadership. (Survey conducted in 2021 among 500 CEOs, CIOs, CTOs, CSCOs and CFOs of US-headquarterd organizations with average revenue of $28 billion.)
- IBV’s website traffic increased by 65% and engaged use increased by 53% since 2020, largely as a result of the valuable nature of our annual C-suite studies, along with COVID and diversity reports.
- IBV’s overall social audience grew 24% since 2020, improving engagements and shares. In addition, IBV averages four times higher Twitter engagements than competitive thought leadership organizations, based on internal data analysis.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 39 words used.
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