Company: HP Inc., Palo Alto, CA
Nomination Submitted by: Edelman, Seattle, WA
Company Description: HP Inc. (NYSE:HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more.
Nomination Category: New Product & Service Categories - Technology Solutions
Nomination Sub Category: Upskilling/Workforce Learning Solution
 Nomination Title: HP's Future Ready AI MasterClass
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The HP Future Ready AI MasterClass was officially released on May 1st, 2024.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 303 words used.
The HP Future Ready AI MasterClass, powered by HP University, is revolutionizing AI training with its industry-first certification program. Designed to equip HP employees and HP Amplify partners with cutting-edge AI expertise, this program offers tailored, role-based online training for sales representatives, account managers, and technical consultants. The curriculum focuses on AI fundamentals, real-world applications, and emerging trends, ensuring participants are well-prepared for an AI-driven world.
The AI MasterClass features expert-led discussions and case studies, providing practical insights to solve real-world business challenges. Training paths are customized to meet the specific needs of different roles, allowing users to concentrate on areas most relevant to their business objectives.
The initial pathway, AI Fundamentals, includes self-paced online training and videos covering AI use cases, HP's AI solutions portfolio, and an overview of the data analytics platform, HP Amplify Data Insights. This pathway aims to enhance the customer experience and drive long-term growth strategies.
In June, the program introduced the second phase, AI Workstation training, offering partners the chance to deepen their AI knowledge and explore the benefits of AI Workstations and NVIDIA RTX-powered AI solutions. The AI Workstation Sales Strategy training modules help partners develop effective sales strategies to meet customer needs.
Beyond technical knowledge, the AI MasterClass empowers partners to enhance operational efficiency, identify new growth opportunities, and deliver exceptional customer experiences. By leveraging AI to analyze data, predict trends, and automate processes, partners can make smarter, data-driven decisions that drive long-term success.
The AI MasterClass also fosters collaboration and community building, connecting participants with industry experts and peers to share insights, strategies, and best practices. HP aims to elevate its partners' capabilities, positioning them as leaders in the rapidly evolving technology landscape. The result is a partner ecosystem well-prepared to navigate the complexities of the AI era and capitalize on its vast potential.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 283 words used.
Since its launch in May 2024, the HP Future AI MasterClass has demonstrated impressive market performance and received overwhelmingly positive feedback from partners. Within six months, over 15,000 users enrolled in the program, surpassing HP’s initial expectations. In response to increased adoption, HP has rolled out refreshed content in new languages, allowing users globally to enhance their expertise and maintain a competitive edge. By listening to partner feedback, HP will release additional pathways, ensuring that partners are well-equipped to advise customers on how HP’s extensive portfolio can meet their specific needs.
The program has achieved high satisfaction ratings from participants, with an average rating of 4.8/5, indicating that the AI MasterClass is effectively addressing the needs of our channel ecosystem.
Partners have praised the program’s comprehensive and tailored approach to AI education.
Camden Haley, Senior Director of Product Management at Connections, remarked, 'This is the beginning of a new era in our industry. I’m excited about the HP AI MasterClass, and we plan to capitalize on the program across our organization. HP is providing an outstanding partner enablement program.'
Similarly, Alessandro Cattani, Chief Executive Officer of Esprinet Group, stated, 'With HP, we feel prepared for the future; their commitment to innovation and their unwavering support gives us the confidence to face any challenges that may come our way. Our trust in HP is steadfast – they've proven to be a reliable partner that’s dedicated to our success.'
Since its launch, the high enrollment numbers and positive testimonials indicate strong partner acceptance and satisfaction. The program’s success reflects HP’s commitment to supporting partners in their increasingly AI-centric advisory role to customers and providing resources to navigate the evolving AI landscape.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 230 words used.
The attached images from the Future Ready AI MasterClass program highlight the training journey for partners, showing them how to select role-specific resources, use cases and access additional AI trainings. The “Greetings, Explorer” and “Explore the AI Frontier” images demonstrate how users engage with the interactive modules to deepen their expertise in several critical areas such as the principles of AI and data insights.
Influential channel media outlets including CRN and ChannelPro Network reported on the launch and ongoing momentum of AI MasterClass. Articles emphasize the program’s value in helping channel partners sharpen AI skills and earn certification that showcase their proficiency to customers.
The following press releases further detail the AI MasterClass program and its roles in advancing the broader HP Amplify AI initiative, designed to empower partners to deliver impactful AI outcomes through upskilling.
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