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HelloYello, Hopkinton, Massachusetts: OMySoul Mental Fitness App

Company: HelloYello, Hopkinton, MA
Company Description: HelloYello is a Massachusetts-based company that is leading the meditation industry in tailored content curation and mood tracking to help our users achieve mental and emotional balance. Our mood tracker allows the user to monitor their progress and gain insights on their emotional state. When not engaging with these features, our users have access to sleep radios, journaling and calming stories.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Fitness & Recreation
2023 Stevie Winner Nomination Title: OMySoul Mental Fitness App
  1. The date on which this nominated mobile site or app was first published:

    March 11, 2020

  2. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

    Total 197 words used.

    OMySoul is the ultimate mental health platform that offers a world-class meditation experience combined with personalized mindfulness.

    We understand that everyone doesn’t meditate the same way. Our proprietary machine-learning algorithm analyzes your engagement with each meditation and adjusts content recommendations accordingly, ensuring that your mental health journey is unique to you. Our mood tracker also dynamically generates prompts based on the user’s emotions and invites them to express their feelings in writing effortlessly. We then analyze your emotions and written responses using our NLP algorithm, recognizing trends in engagement to provide even more tailored meditations and activities that help you feel connected to your feelings. 

    All your activities and progress in OMySoul are visually represented through journal logs and charts, allowing for straightforward understanding and communication of your emotions. We also display a daily streak and new hand-picked meditations each day, incentivizing continued engagement in mental health improvement.

    OMySoul offers a wide variety of guided meditations, mindfulness exercises, and other tools that can help users develop greater self-awareness and emotional intelligence. With thousands of 5-star reviews, reaching the top charts in 34 countries, and exceeding industry standards in retention, OMySoul has truly revolutionized the mental health industry. 

  3. List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

     

Attachments/Videos/Links:
OMySoul Mental Fitness App
Video HelloYello OMySoul Demonstration
Video HelloYello -Say Hello to the Happier You
URL HelloYello Website