Harrah's Entertainment

Company: Harrah's Entertainment
Company Description: Harrah's Entertainment, Inc. own or manage 28 casinos in the United States. Founded 67 years ago, Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Event Promotion

Nomination Title: Worldseriesofpoker.com – The official site of Harrah’s 2005 World Series of Poker Tournament.

   1. When was this web site first published?

August 16, 2004  

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://www.worldseriesofpoker.com
Keeping in line with Harrah’s ultimate objective of enhancing the gaming
experience, in 2004 Harrah’s Entertainment Inc. purchased Binion’s Horseshoe
Hotel and Casino.  With this acquisition, Harrah’s Entertainment acquired the
World Series of Poker Tournament, and inherited the domain,
worldseriesofpoker.com.  The objective of the site is to serve as a wealth of
information for World Series of Poker enthusiasts, featuring the following
resources:  Event registration, tournament schedules, circuit tournament
schedules, tournament rules, ESPN broadcast schedule, hotel reservation
information, and the WSOP e-store.

Result:  The site now receives over 1 million hits a month. 

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

List the appropriate creative and promotion credits for this nomination:
Ad Agency:  TracyLocke Partnership, Dallas, TX
Client:  Harrah’s Entertainment Corporation
Art Director:  Rob Neatherlin, TracyLocke
Creative Director:  Tom DeHart, TracyLocke
Group Creative Director: Martha Wiswall, TracyLocke
Director of Interactive:  Peter Dibart
Director of Digital Initiatives:  Todd Copilevitz