Hamilton Partners

Company: Hamilton Partners, Healdsburg, CA
Company Division/Group: Doodlelab
Company Description: Hamilton Partners creates integrated marketing communications programs that speak to the true needs of the consumer. We look at what's been done, what's worked and what can be improved. We develop a compelling, single-minded communications strategy. Then execute it beautifully using the most efficient, effective elements to reach, engage and influence the customer.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Product Advertising

Nomination Title: Microsoft Streets and Trips product demo

   1. When was this web site first published?

The demo portion of the website was published approximately September 28, 2004.

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

Microsoft Streets & Trips 2005 with GPS Locator lets you plan any trip, and it lets
you do it your way.  You get customizable maps, 1.8 million points of interest, re-
routing on-the-fly capability and more, plus a GPS locator. It’s more than you get
from any online mapping site.  So how do you make that clear to visitors?  By
creating an interactive demo featuring four charming, but completely different
kinds of travelers.  The visitor has the option of selecting the traveler most like
himself, or enjoying each traveler’s story.  To access the demo click on, “See the demo” at:
http://www.microsoft.com/streets/discover/default.mspx

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: Hamilton Partners/Healdsburg, CA
Art Directors: Dave Devencenzi and Mari Greenberg
Creative Director: Jim Stevens
Senior Producer: Mike Gregor
Producer: Amy Rodier
Production Company: Doodlelab/Larkspur, CA
Recording Studio: Boomtown/Sausalito, CA
Programmer: Mike Malecki, Ikuko, Kobayashi
Writer: Sally Walen